Night Group are seeking a talented and motivated Senior Marketing Manager , with a focus on promoting and driving music and events across Night Tales, NT's Loft, Netil 360 and Palais.
You will be responsible for developing and implementing strategic marketing initiatives to promote our events. This role requires someone who is confident in launching regular events and managing multiple ad campaigns. You will lead on agent communications, social media posting and scheduling, ticket reporting and analysis, as well as running ads to drive table bookings.
We're looking for someone with a creative eye and a real passion for design, who understands digital engagement trends and can develop and deliver their own organic and paid content strategy. You will work closely with our designers to create visually engaging, on-brand materials across our venues and events.
A strong analytical mind is also essential, with the ability to gather and interpret data, drive effective ad campaigns, manage ongoing competitor analysis and actively problem-solve to improve performance.
If you thrive in a fast-paced environment, work well as part of a team and are actively engaged in the industry, this could be the perfect opportunity for you.
Key Responsibilities
- Promoting shows at our venues - launching events and running multiple ad campaigns.
- Digital marketing: Utilise organic and paid advertising space, SEO, SEM to drive customer awareness, engagement, and acquisition.
- Manage ticketing, ticket reporting, and provide ticket report analysis.
- Manage the Night Tales Social Media Platforms, and their various sub-brands (PARAISO, Club Tales etc).
- Brand management: Continue to develop a strong brand identity for the Night Group venues, ensuring consistency across all marketing channels and venues.
- Creative content development: Collaborate with our designer to produce engaging and visually appealing marketing materials, including graphics, videos, photos, and written content for use across LinkedIn, TikTok & Instagram.
- Market research and analysis: Stay up to date with industry trends, conduct market research, and analyse customer data to identify opportunities for growth and optimise marketing strategies.
Qualifications and Skills
- Bachelor's degree in marketing, Business Administration, or a related field.
- +5 years' experience in a marketing position within the events & hospitality sector.
- +2 years' experience running paid advertising campaigns across Meta or Google ad campaigns.
What We Offer
- Opportunity to work in a creative and dynamic environment within a growing company.
- Flexible working arrangement: 4 days studio-based at our Hackney E8 location and 1 day working from home.
- A vibrant and supportive team that shares your passion for nightlife and entertainment.
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Senior Marketing Manager in London employer: NIGHT GROUP
The Night Group is an exceptional employer that fosters a vibrant and creative work culture in the heart of London’s hospitality scene. With opportunities for professional growth and collaboration on exciting projects, employees are encouraged to innovate and express their creativity while enjoying the dynamic atmosphere of the city. Join us to be part of a team that values your contributions and offers a unique blend of flexibility and engagement in the world of events and branding.
