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- Tasks: Plan and run exciting festivals, build relationships, and drive sales in the Midlands.
- Company: High-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Freedom to innovate, hands-on experience, and the chance to make a real impact.
- Other info: Ideal for those who thrive in entrepreneurial environments and want to shape their own success.
- Why this job: Be out in the field, not stuck behind a desk, and see your efforts pay off.
- Qualifications: Commercial mindset, route to market experience, and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return
- Feeding back insight from the field to influence future activations, listings and growth plans
- What matters most is that you enjoy being out in the field rather than behind a screen
- Are commercially minded – you care about what things cost and what they return
- Route to Market experience and relationships ideally with the likes of LWC
- Are happy in an entrepreneurial, hands‑on environment
- Want to be judged on results, not politics
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark. If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Wolverhampton employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Wolverhampton
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. The more people you meet, the better your chances of landing that Sales & Activation Manager role. Remember, it’s all about building relationships!
✨Tip Number 2
Showcase your passion for the drinks industry. When you’re chatting with potential employers or connections, let your enthusiasm shine through. Share your ideas on how to drive sales and engage customers – they’ll love your entrepreneurial spirit!
✨Tip Number 3
Be proactive in following up. After meeting someone at an event, drop them a message to thank them for their time and express your interest in opportunities. This keeps you on their radar and shows you’re serious about making connections.
✨Tip Number 4
Apply directly through our website! We’re always on the lookout for passionate individuals who want to make an impact. By applying directly, you’ll stand out and show us you’re keen to be part of our exciting journey in the drinks industry.
We think you need these skills to ace Sales & Activation Manager in Wolverhampton
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the role! Share why you’re excited about being out in the field, engaging with people, and driving growth. A genuine passion can really make your application stand out.
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the job description. Highlight any relevant experience in events, sales, or relationship building. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Use your cover letter to tell us your story. Explain why you’re the perfect fit for this hands-on role and how your entrepreneurial spirit aligns with our company culture. Keep it engaging and personal!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you tailor your answers to show how you can contribute to their growth and align with their vision.
✨Showcase Your Field Experience
Since this role is all about being out there in the field, prepare examples from your past experiences where you've successfully managed events or built relationships. Highlight specific instances where your actions led to tangible results.
✨Demonstrate Commercial Awareness
Be ready to discuss how you approach cost versus return on investment. Bring examples of how you've driven sales or improved distribution in previous roles. This shows that you understand the commercial side of the business.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in a hands-on environment. Share stories that illustrate your ability to take initiative, solve problems on the go, and make decisions independently. Show them you're ready to take ownership of your territory.