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- Tasks: Plan and run exciting festivals, build relationships, and drive sales in the drinks industry.
- Company: Join a high-growth UK drinks manufacturer with big ambitions and a rich heritage.
- Benefits: Enjoy freedom, responsibility, and the chance to make a real impact in your role.
- Other info: Perfect for those who thrive in an entrepreneurial environment and want to shape their own path.
- Why this job: Be out in the field, not stuck behind a desk, and see your efforts translate into success.
- Qualifications: Commercially minded with route to market experience and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:
- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return
- Feeding back insight from the field to influence future activations, listings and growth plans
Ideal Candidate:
- Enjoy being out in the field rather than behind a screen
- Are commercially minded – you care about what things cost and what they return
- Route to Market experience and relationships ideally with the likes of LWC
- Are happy in an entrepreneurial, hands‑on environment
- Want to be judged on results, not politics
- This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark.
If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. It's all about making connections and showing your face in the right places – you never know who might be looking for someone just like you!
✨Tip Number 2
Show your passion for the role! When you get the chance to chat with potential employers, let your enthusiasm for the drinks industry shine through. Share your ideas on how you can drive sales and make an impact in the field.
✨Tip Number 3
Be proactive! Don’t wait for job openings to come to you. Reach out to companies directly, especially those you admire. A friendly email or a quick call can set you apart from the crowd and show your initiative.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to highlight your relevant experience and how you can contribute to our growth in the drinks market.
We think you need these skills to ace Sales & Activation Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re excited about being out in the field and making a real impact. Share any relevant experiences that highlight your love for festivals, drinks, or building relationships.
Be Specific: Don’t just say you have experience; show us how it’s relevant! Use specific examples from your past roles that demonstrate your ability to drive sales and manage events. We’re looking for concrete evidence of your skills and how they can translate into success for us.
Tailor Your Application: Make sure to customise your application to fit the job description. Highlight your route to market experience and any entrepreneurial spirit you possess. We want to know why you’re the perfect fit for this hands-on role, so make it personal!
Keep It Professional Yet Approachable: While we love a friendly tone, remember to keep it professional. Strike a balance between being relatable and showcasing your expertise. This will help us see you as someone who can connect with others while also getting the job done. And don’t forget to apply through our website!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you connect your experience to their goals and show that you're genuinely interested in what they do.
✨Showcase Your Field Experience
Since this role is all about being out there and making an impact, be ready to share specific examples of your past experiences in similar environments. Talk about how you've successfully managed events or built relationships in the field.
✨Demonstrate Commercial Awareness
Be prepared to discuss how you approach commercial growth. Share insights on how you’ve turned activities into sales and what metrics you use to measure success. This shows you understand the business side of things.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in a hands-on environment. Highlight instances where you've taken initiative, solved problems on the spot, or made decisions that led to positive outcomes. Show them you’re ready to take ownership of your territory!