At a Glance
- Tasks: Build relationships and drive growth in pubs, bars, and festivals.
- Company: High-growth UK drinks manufacturer with big ambitions.
- Benefits: Autonomy to manage your territory and immediate impact on sales.
- Other info: Dynamic field-based role with excellent growth opportunities.
- Why this job: Join a fast-scaling brand and make a real difference.
- Qualifications: Experience in On Trade and strong contacts in the industry.
The predicted salary is between 40000 - 50000 € per year.
The Opportunity
Midlands | Drinks | On Trade Growth | Field Based
This is not a desk job. This is for someone who wants to be out in the market — in pubs, bars, depots and at festivals — building relationships and driving real growth.
You will join a high‑growth UK drinks manufacturer with real scale, strong heritage and big ambition for its own brands. The business already produces at volume — the focus now is turning that into stronger distribution and market share.
This role gives you real ownership of a region and the freedom to make an impact quickly.
The Role
- A field‑led role focused on developing on‑trade and wholesale accounts, using festivals as a commercial lever.
- Build and grow accounts across On Trade, wholesalers (e.g. LWC), free trade and convenience.
- Use festivals and events to engage customers, host key accounts and drive local sales.
- Be on the ground at events ensuring execution is right and POS is on point.
- Spend most of your time in territory opening doors and strengthening relationships.
- Turn activity into listings, rate of sale and distribution growth.
Why This Role
- Proper autonomy – manage your territory like your own business.
- Immediate impact – use your network to open doors and win business.
- Commercial focus – events are there to drive sales, not just awareness.
- Growth opportunity – join at a point where the brands are scaling fast.
What Matters
- Proven experience in On Trade and route to market.
- Strong existing contacts across wholesalers and free trade.
- Comfortable working autonomously in a field‑based role.
- Commercially focused — understands how activity converts into sales.
Regional Account (Sales) Manager employer: Nigel Wright Recruitment
Join a dynamic and ambitious UK drinks manufacturer that values autonomy and encourages you to take ownership of your territory. With a vibrant work culture centred around building relationships in the on-trade sector, you'll have the opportunity to make an immediate impact while enjoying the benefits of a supportive environment that fosters personal and professional growth. Experience the thrill of engaging with customers at festivals and events, all while being part of a company that is scaling rapidly and committed to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Account (Sales) Manager
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups to connect with potential clients and partners. Building relationships face-to-face is key in the drinks industry.
✨Tip Number 2
Leverage your existing contacts. Reach out to your network and let them know you’re on the lookout for opportunities. A personal recommendation can go a long way in landing that role.
✨Tip Number 3
Showcase your field experience. When chatting with potential employers, highlight your past successes in driving sales and building accounts. They want to see how you can make an immediate impact.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles that could be perfect for you. Plus, it’s a great way to get noticed by our hiring team.
We think you need these skills to ace Regional Account (Sales) Manager
Some tips for your application 🫡
Show Your Passion for the Industry:When writing your application, let your enthusiasm for the drinks industry shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about building relationships and driving growth in the on-trade sector.
Highlight Relevant Experience:Make sure to showcase your proven experience in the on-trade and route to market. We’re looking for someone who can hit the ground running, so include specific examples of how you've successfully built accounts and driven sales in similar roles.
Be Authentic and Personal:Don’t be afraid to let your personality come through in your application. We value authenticity, so share your unique approach to relationship-building and how you plan to make an impact in your territory. This is your chance to stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Market
Before the interview, dive deep into the drinks market, especially focusing on the on-trade sector. Familiarise yourself with current trends, key players, and how festivals can drive sales. This knowledge will show your passion and understanding of the industry.
✨Showcase Your Network
Be ready to discuss your existing contacts within wholesalers and the free trade. Highlight specific relationships you've built and how they could benefit the company. This demonstrates your ability to leverage connections for immediate impact.
✨Demonstrate Autonomy
Since this role requires a high degree of independence, prepare examples from your past experiences where you successfully managed your own territory or projects. Emphasise how you took initiative and drove results without constant supervision.
✨Focus on Commercial Success
Prepare to discuss how your previous activities converted into sales. Use concrete examples to illustrate your commercial focus and understanding of how events and promotions can lead to growth in listings and distribution.
