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- Tasks: Plan and run exciting festivals, driving sales and building relationships in the drinks industry.
- Company: Join a high-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Enjoy a dynamic role with freedom, responsibility, and the chance to make an impact.
- Other info: Perfect for those who thrive in entrepreneurial environments and want to shape their own success.
- Why this job: Be out in the field, not stuck behind a desk, making real commercial outcomes.
- Qualifications: Commercially minded with route to market experience and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area.
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly.
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution.
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse.
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return.
- Feeding back insight from the field to influence future activations, listings and growth plans.
- What matters most is that you enjoy being out in the field rather than behind a screen.
- Are commercially minded – you care about what things cost and what they return.
- Route to Market experience and relationships ideally with the likes of LWC.
- Are happy in an entrepreneurial, hands‑on environment.
- Want to be judged on results, not politics.
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark.
If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Reading employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Reading
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. The more people you connect with, the better your chances of landing that Sales & Activation Manager role.
✨Tip Number 2
Showcase your entrepreneurial spirit! When chatting with potential employers, share examples of how you've driven results in previous roles. They want to see that you can make an impact in a hands-on environment.
✨Tip Number 3
Be proactive in reaching out to companies directly. Don’t just wait for job postings; send them a message through our website expressing your interest in the role and how you can contribute to their growth.
✨Tip Number 4
Gather insights from your field experiences and be ready to discuss them. Employers love candidates who can provide valuable feedback that influences future strategies and activations.
We think you need these skills to ace Sales & Activation Manager in Reading
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re excited about being out in the field and making a real impact. Share any relevant experiences that highlight your love for festivals, events, or the drinks industry.
Be Specific About Your Experience: Don’t just list your previous jobs; tell us how they relate to this role. We’re looking for candidates who can demonstrate their commercial mindset and hands-on experience. Use examples that show how you’ve successfully driven sales or built relationships in similar environments.
Tailor Your Application: Make sure your application speaks directly to the job description. Highlight your entrepreneurial spirit and ability to manage your own territory. We want to know how you plan to turn event activity into commercial success, so be clear about your strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Nigel Wright Recruitment
✨Show Your Passion for the Field
Make sure to express your enthusiasm for being out in the field rather than stuck behind a desk. Share specific examples of past experiences where you thrived in dynamic environments, like festivals or events, to demonstrate that you’re the right fit for this hands-on role.
✨Know Your Numbers
Since this role is commercially minded, brush up on key metrics related to sales and growth. Be prepared to discuss how you've previously turned activities into measurable outcomes, and show that you understand the importance of ROI in your strategies.
✨Build Relationships
Highlight your experience in building relationships with suppliers, agencies, and customers. Bring along examples of how you’ve successfully opened doors and driven distribution in previous roles, as this will resonate well with the interviewers.
✨Be Ready to Think on Your Feet
This position requires someone who can handle unexpected challenges. Prepare to share stories where you had to think quickly and solve problems on the spot, especially in event settings. This will showcase your entrepreneurial spirit and ability to manage situations effectively.