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- Tasks: Plan and run exciting festivals, driving sales and building relationships in the drinks industry.
- Company: Join a high-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Enjoy a dynamic role with freedom, responsibility, and the chance to make an impact.
- Other info: Perfect for those who thrive in entrepreneurial environments and want to shape their own success.
- Why this job: Be out in the field, not stuck behind a desk, making real commercial outcomes.
- Qualifications: Commercially minded with route to market experience and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area.
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly.
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution.
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse.
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return.
- Feeding back insight from the field to influence future activations, listings and growth plans.
- What matters most is that you enjoy being out in the field rather than behind a screen.
- Are commercially minded – you care about what things cost and what they return.
- Route to Market experience and relationships ideally with the likes of LWC.
- Are happy in an entrepreneurial, hands‑on environment.
- Want to be judged on results, not politics.
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark.
If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Peterborough employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Peterborough
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. The more people you connect with, the better your chances of landing that Sales & Activation Manager role.
✨Tip Number 2
Showcase your entrepreneurial spirit! When chatting with potential employers, share examples of how you've driven results in previous roles. They want to see that you can make an impact in a hands-on environment.
✨Tip Number 3
Be proactive in reaching out to companies you're interested in. Don't just wait for job postings; send them a message through our website expressing your interest and how you can contribute to their growth.
✨Tip Number 4
Stay informed about the latest trends in the drinks industry. Being knowledgeable will not only help you in conversations but also show potential employers that you're passionate and committed to making a mark in the field.
We think you need these skills to ace Sales & Activation Manager in Peterborough
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the role! Share why you’re excited about being out in the field, engaging with people, and driving growth. A genuine passion can really make your application stand out.
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the job description. Highlight any relevant experience in events, sales, or relationship building to show us you’re the right fit for this hands-on role.
Craft a Compelling Cover Letter: Use your cover letter to tell us your story. Explain how your background and experiences have prepared you for this entrepreneurial environment. Be specific about what you can bring to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process.
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Field Experience
Since this role is all about being out there and making connections, prepare examples from your past experiences where you've successfully built relationships or driven sales in similar environments. Be ready to discuss specific events or festivals you've managed.
✨Demonstrate Commercial Awareness
Be prepared to talk about how you approach cost versus return on investment. Think of examples where your decisions led to tangible results. This shows that you understand the business side of things and can contribute to their growth.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in a hands-on environment. Share stories that highlight your ability to take initiative, solve problems on the spot, and adapt to changing situations. Show them you’re ready to take ownership of your territory!