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For Companies At a Glance
- Tasks: Manage and grow relationships with independent wholesalers across the UK.
- Company: Established food business focused on innovative protein and frozen products.
- Benefits: Competitive salary, flexible working, and opportunities for career advancement.
- Why this job: Join a dynamic team and make a real impact in the food industry.
- Qualifications: Experience in independent wholesale or foodservice is essential.
- Other info: Enjoy a fast-paced environment with plenty of opportunities to shine.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
Field-based role supporting a well-established food business looking to hire 2 Regional Sales Managers to cover the North and South of the UK. You will take ownership of a busy, commercially active territory, supplying a strong range of added-value protein and frozen products used widely across foodservice and wholesale – a key part of the business’s growth strategy.
This role will suit someone who knows how independent wholesalers operate and enjoys being out with customers, building relationships, and spotting opportunities that make a difference.
Role Overview
You will be responsible for managing a mix of established wholesale accounts, ensuring regular contact, building strong working relationships, and expanding product distribution within each customer. Alongside this, you will identify new business opportunities within your region, introduce the range to prospective wholesalers, and support them as they bring it to market. Your week will be a blend of customer meetings, planning, follow-ups, and working closely with the wider commercial team.
Key Responsibilities:
- Look after a defined regional portfolio including both larger and mid-sized wholesale accounts.
- Review performance with customers, discuss opportunities, and help them grow the category.
- Keep a close eye on order patterns to protect volume and maintain momentum.
- Identify suitable independent wholesalers and distributors in the region.
- Introduce the range, explain its strengths, and guide them through first orders and early sales.
- Build relationships that develop into long-term trading partnerships.
- Present the range clearly and confidently to buyers and sales teams.
- Support customers with tastings, sampling and product demonstrations when needed.
- Share market observations and competitor updates with the internal team.
- Plan your visits effectively, balancing existing customer needs with new business activity.
- Maintain accurate notes and updates to support internal forecasting and planning.
- Represent the brand professionally across the region.
Ideal Candidate:
- Background in independent wholesale or foodservice is essential.
- Ideally experience with protein, frozen, or other food categories that require hands-on selling.
- Comfortable managing significant account values and working to commercial targets.
- Confident presenting to wholesale buyers, owners and wider teams.
- Down-to-earth, personable and able to build trust quickly.
- Organised, reliable and able to manage your own schedule.
- Enjoys working with wholesalers and understands the pace and informality of the channel.
- Commercially minded and able to prioritise where your time is best spent.
Regional Sales Manager in Peterborough employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager in Peterborough
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups where you can connect with potential employers and other professionals in the foodservice and wholesale sectors. Building relationships face-to-face can really set you apart.
✨Tip Number 2
Don’t underestimate the power of social media. Use platforms like LinkedIn to showcase your expertise in independent wholesale and engage with companies you're interested in. Share relevant content and join discussions to get noticed by hiring managers.
✨Tip Number 3
When you land an interview, come prepared with insights about the company and its products. Show them you understand their market and how you can help grow their business. Tailor your pitch to highlight your experience with protein and frozen products.
✨Tip Number 4
Finally, don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to show your interest in joining our team and makes it easier for us to find you.
We think you need these skills to ace Regional Sales Manager in Peterborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Manager. Highlight your experience in independent wholesale and any relevant foodservice background. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for building relationships and spotting opportunities. Let us know why you’re excited about this role and how you can contribute to our growth strategy.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to manage accounts and drive sales. Numbers speak volumes, so if you’ve increased sales or expanded product distribution, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Territory
Before the interview, research the specific region you'll be covering. Understand the key independent wholesalers in that area and their needs. This will show your potential employer that you're proactive and ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships with clients in the past. Be ready to discuss how you can apply those skills to develop long-term partnerships with wholesalers, as this is crucial for the role.
✨Understand the Product Range
Familiarise yourself with the added-value protein and frozen products the company offers. Be prepared to discuss how these products can benefit wholesalers and how you would present them to potential clients.
✨Demonstrate Your Commercial Acumen
Think about how you can contribute to the company's growth strategy. Prepare to discuss your approach to identifying new business opportunities and how you would manage existing accounts to maximise sales and maintain momentum.
