At a Glance
- Tasks: Build relationships in pubs and bars, driving growth through events and festivals.
- Company: High-growth UK drinks manufacturer with strong heritage and ambitious brands.
- Benefits: Autonomy to manage your territory and immediate impact on sales.
- Other info: Dynamic field-based role with excellent growth opportunities.
- Why this job: Join a fast-scaling brand and make a real difference in the market.
- Qualifications: Experience in On Trade and strong contacts in the industry.
The predicted salary is between 40000 - 50000 € per year.
The Opportunity Midlands | Drinks | On Trade Growth | Field Based
This is not a desk job. This is for someone who wants to be out in the market — in pubs, bars, depots and at festivals — building relationships and driving real growth. You will join a high‑growth UK drinks manufacturer with real scale, strong heritage and big ambition for its own brands. The business already produces at volume — the focus now is turning that into stronger distribution and market share. This role gives you real ownership of a region and the freedom to make an impact quickly.
The Role
- A field‑led role focused on developing on‑trade and wholesale accounts, using festivals as a commercial lever.
- Build and grow accounts across On Trade, wholesalers (e.g. LWC), free trade and convenience.
- Use festivals and events to engage customers, host key accounts and drive local sales.
- Be on the ground at events ensuring execution is right and POS is on point.
- Spend most of your time in territory opening doors and strengthening relationships.
- Turn activity into listings, rate of sale and distribution growth.
Why This Role
- Proper autonomy – manage your territory like your own business.
- Immediate impact – use your network to open doors and win business.
- Commercial focus – events are there to drive sales, not just awareness.
- Growth opportunity – join at a point where the brands are scaling fast.
What Matters
- Proven experience in On Trade and route to market.
- Strong existing contacts across wholesalers and free trade.
- Comfortable working autonomously in a field‑based role.
- Commercially focused — understands how activity converts into sales.
On Trade Regional Account Manager employer: Nigel Wright Recruitment
Join a dynamic and ambitious UK drinks manufacturer that values autonomy and impact, offering you the chance to manage your own territory and drive real growth in the on-trade sector. With a strong focus on employee development and a vibrant work culture centred around collaboration and innovation, you'll have the opportunity to engage with customers at exciting events and festivals while building lasting relationships. This role not only provides immediate responsibilities but also positions you within a high-growth environment where your contributions directly influence the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land On Trade Regional Account Manager
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local gatherings where you can meet potential clients and partners. Building relationships in person is key to landing that On Trade Regional Account Manager role.
✨Tip Number 2
Showcase your knowledge of the drinks market. When you’re chatting with people, drop in insights about trends or successful strategies you've seen. This will position you as someone who knows their stuff and can drive growth.
✨Tip Number 3
Leverage social media to connect with industry professionals. Platforms like LinkedIn are great for reaching out to decision-makers in the On Trade sector. Don’t be shy—send a message and introduce yourself!
✨Tip Number 4
Apply through our website! We want to see your passion for the role and your understanding of the market. Make sure to highlight your field experience and how you can make an immediate impact in your application.
We think you need these skills to ace On Trade Regional Account Manager
Some tips for your application 🫡
Show Your Passion for the On Trade:When writing your application, let us see your enthusiasm for the on-trade sector. Share experiences where you've built relationships in pubs or bars, and how you’ve driven growth in similar roles. We want to feel your excitement for the industry!
Highlight Your Autonomy:This role is all about taking ownership, so make sure to emphasise your ability to work independently. Share examples of how you've successfully managed your own territory or projects in the past. We love seeing candidates who can take initiative!
Connect Your Experience to Our Needs:Tailor your application to reflect the specific skills and experiences mentioned in the job description. If you have proven experience in on-trade and a strong network, shout about it! We’re looking for candidates who can hit the ground running.
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to let your personality shine through. Use a friendly tone and share your unique story. We want to get to know the real you, so make your application memorable!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Market
Before the interview, dive deep into the drinks market, especially focusing on the On Trade sector. Familiarise yourself with current trends, key players, and the specific challenges faced by pubs and bars. This knowledge will not only impress but also show your genuine interest in the role.
✨Showcase Your Network
Since this role relies heavily on relationships, be ready to discuss your existing contacts within wholesalers and the free trade. Prepare examples of how you've leveraged these connections in the past to drive sales or growth, as this will demonstrate your ability to hit the ground running.
✨Demonstrate Autonomy
This position requires a self-starter who can manage their territory like their own business. Be prepared to share instances where you've successfully worked independently, made strategic decisions, and achieved results without constant oversight. Highlighting your proactive nature will resonate well.
✨Engagement at Events
Since festivals and events are crucial for this role, think of creative ways you've engaged customers at similar events. Discuss any experiences you have in executing successful promotions or activations that drove sales. This will show your understanding of how to turn activities into tangible results.
