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- Tasks: Lead a marketing team to develop impactful strategies and oversee multi-channel campaigns.
- Company: Join a successful B2B services company based in Lancashire, driving growth through innovative marketing.
- Benefits: Competitive salary, opportunity to lead a talented team, and influence business growth.
- Why this job: Shape the marketing strategy of a growing organisation while mentoring a high-performing team.
- Qualifications: Proven marketing experience, strong leadership skills, and excellent communication abilities required.
- Other info: This is a fully office-based role in Lancashire, requiring presence five days a week.
The predicted salary is between 64000 - 76000 £ per year.
We’re recruiting for a successful Lancashire based B2B services looking for a Marketing Director to lead a marketing team and support multiple business units to develop and deliver high-impact marketing activity. Acting as a centralised marketing function you’ll manage external marketing agencies, oversee thought leadership initiatives, and drive demand-generation efforts that support business growth.
Key Responsibilities
- Develop and execute a cohesive marketing strategy, ensuring alignment across multiple business units.
- Act as a strategic advisor to business leaders, helping drive commercial objectives through marketing.
- Lead, mentor, and develop a high-performing team of six marketing professionals.
- Oversee multi-channel campaigns, including digital, content, events, and demand generation.
- Manage relationships with external marketing agencies, ensuring effective collaboration and execution.
- Drive brand positioning and messaging, maintaining consistency across all business units.
- Leverage data-driven insights to optimise marketing performance and refine strategies.
- Oversee the creation of thought leadership content, including whitepapers, case studies, and webinars.
- Manage budgets, track campaign performance, and ensure compliance with high-quality standards.
Key Requirements
- Experienced in marketing, with a background in a major agency or in-house marketing leadership role.
- Adept at leading centralised marketing functions that support multiple business units.
- Strong in stakeholder management, able to influence and collaborate at a senior level.
- Confident in managing large-scale client activities and agency relationships.
- Skilled in budget management, with proven P&L accountability.
- Excellent in written and verbal communication, comfortable engaging with senior teams and external partners.
- A proactive and solution-focused thinker with strong organisational skills and attention to detail.
- Experienced in mentoring and talent development, with a passion for building high-performing teams.
This is a unique opportunity to shape the marketing strategy of a growing organisation, leading a talented team and working across multiple business units. If you’re a dynamic marketing leader who thrives on strategic collaboration and execution, we’d love to hear from you.
This is a fully office based role and will be required to be in their Lancashire office 5 days a week.
Marketing Director (Bolton) employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (Bolton)
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in leading teams. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing strategy.
✨Tip Number 2
Familiarise yourself with the specific challenges and opportunities within the Lancashire market. Understanding local business dynamics can help you tailor your approach and demonstrate your commitment to the region during interviews.
✨Tip Number 3
Prepare to discuss your experience in managing external agencies and leading multi-channel campaigns. Be ready to share specific examples of how you've driven demand generation and brand positioning in previous roles.
✨Tip Number 4
Showcase your leadership style and mentoring experience during conversations. Highlight how you've developed high-performing teams and fostered collaboration across different business units to align marketing strategies with commercial objectives.
We think you need these skills to ace Marketing Director (Bolton)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership roles, particularly in B2B environments. Emphasise your achievements in managing teams and executing successful marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's needs and how your skills align with their objectives. Mention specific examples of how you've driven demand generation and managed multi-channel campaigns.
Showcase Leadership Skills: Highlight your experience in mentoring and developing teams. Provide examples of how you've led marketing professionals to achieve high performance and how you’ve influenced stakeholders at a senior level.
Use Data-Driven Insights: Discuss your experience with leveraging data to optimise marketing performance. Include any metrics or results that showcase your ability to refine strategies based on insights.
How to prepare for a job interview at Nigel Wright Recruitment
✨Showcase Your Strategic Thinking
As a Marketing Director, you'll need to demonstrate your ability to develop and execute cohesive marketing strategies. Prepare examples of past strategies you've implemented and how they aligned with business objectives.
✨Highlight Leadership Experience
Since you'll be leading a team of six marketing professionals, it's crucial to showcase your leadership skills. Share specific instances where you've mentored or developed team members, and the impact it had on their performance.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing relationships with senior stakeholders. Be ready to discuss how you've influenced decisions and collaborated effectively across different business units.
✨Demonstrate Data-Driven Decision Making
The role requires leveraging data to optimise marketing performance. Prepare to discuss how you've used data insights in previous roles to refine strategies and improve campaign outcomes.
