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For Companies At a Glance
- Tasks: Manage and grow relationships with independent wholesalers across the UK.
- Company: Established food business focused on growth and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for career advancement.
- Why this job: Be part of a dynamic team driving growth in the food industry.
- Qualifications: Experience in independent wholesale or foodservice is essential.
- Other info: Enjoy a fast-paced environment with plenty of opportunities to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
Field-based role supporting a well-established food business looking to hire 2 Regional Sales Managers to cover the North and South of the UK. You will take ownership of a busy, commercially active territory, supplying a strong range of added-value protein and frozen products used widely across foodservice and wholesale – a key part of the business’s growth strategy.
This role will suit someone who knows how independent wholesalers operate and enjoys being out with customers, building relationships, and spotting opportunities that make a difference.
Role Overview
You will be responsible for managing a mix of established wholesale accounts, ensuring regular contact, building strong working relationships, and expanding product distribution within each customer. Alongside this, you will identify new business opportunities within your region, introduce the range to prospective wholesalers, and support them as they bring it to market. Your week will be a blend of customer meetings, planning, follow-ups, and working closely with the wider commercial team.
Key Responsibilities:
- Look after a defined regional portfolio including both larger and mid-sized wholesale accounts.
- Review performance with customers, discuss opportunities, and help them grow the category.
- Keep a close eye on order patterns to protect volume and maintain momentum.
- Identify suitable independent wholesalers and distributors in the region.
- Introduce the range, explain its strengths, and guide them through first orders and early sales.
- Build relationships that develop into long-term trading partnerships.
- Present the range clearly and confidently to buyers and sales teams.
- Support customers with tastings, sampling and product demonstrations when needed.
- Share market observations and competitor updates with the internal team.
- Plan your visits effectively, balancing existing customer needs with new business activity.
- Maintain accurate notes and updates to support internal forecasting and planning.
- Represent the brand professionally across the region.
Ideal Candidate:
- Background in independent wholesale or foodservice is essential.
- Ideally experience with protein, frozen, or other food categories that require hands-on selling.
- Comfortable managing significant account values and working to commercial targets.
- Confident presenting to wholesale buyers, owners and wider teams.
- Down-to-earth, personable and able to build trust quickly.
- Organised, reliable and able to manage your own schedule.
- Enjoys working with wholesalers and understands the pace and informality of the channel.
- Commercially minded and able to prioritise where your time is best spent.
Regional Sales Manager in Manchester employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager in Manchester
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups where you can connect with potential employers and other professionals in the foodservice and wholesale sectors. Building relationships face-to-face can really set you apart.
✨Tip Number 2
Don’t underestimate the power of social media. Use platforms like LinkedIn to showcase your expertise in independent wholesale and engage with companies you're interested in. Share relevant content and join discussions to get noticed by hiring managers.
✨Tip Number 3
When you land an interview, come prepared with insights about the company and its products. Show them you understand their market and can spot opportunities for growth. This will demonstrate your commercial mindset and passion for the role.
✨Tip Number 4
Finally, don’t forget to apply through our website! We’re always on the lookout for talented individuals who are ready to make a difference in the food business. Your next opportunity could be just a click away!
We think you need these skills to ace Regional Sales Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Manager. Highlight your experience in independent wholesale and any relevant foodservice background. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for building relationships and spotting opportunities. Let us know why you’re excited about this role and how you can contribute to our growth strategy.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to manage accounts and drive sales. Numbers speak volumes, so if you’ve increased sales or expanded product distribution, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Territory
Before the interview, make sure you research the specific region you'll be covering. Understand the key independent wholesalers in that area, their needs, and how your potential employer's products can meet those needs. This will show your interviewer that you're proactive and ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Be prepared to discuss examples of how you've built strong relationships with customers in the past. Use specific anecdotes that highlight your ability to connect with people and create long-term partnerships. This is crucial for a role that relies heavily on trust and rapport.
✨Demonstrate Your Commercial Acumen
Think about how you can contribute to the company's growth strategy. Be ready to talk about how you've identified new business opportunities in previous roles and how you plan to do the same here. Highlight your understanding of market trends and how they can impact sales.
✨Prepare for Practical Scenarios
Expect to be asked about how you would handle specific situations, such as introducing a new product to a hesitant buyer or managing a challenging account. Practise your responses to these scenarios so you can demonstrate your problem-solving skills and adaptability during the interview.
