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- Tasks: Plan and run exciting festivals, driving sales and building relationships in the drinks industry.
- Company: Join a high-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Enjoy a dynamic role with freedom, responsibility, and the chance to make an impact.
- Other info: Perfect for those who thrive in entrepreneurial environments and want to shape their own success.
- Why this job: Be out in the field, not behind a desk, and see your efforts translate into real results.
- Qualifications: Commercially minded with route to market experience and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return
- Feeding back insight from the field to influence future activations, listings and growth plans
- What matters most is that you enjoy being out in the field rather than behind a screen
- Are commercially minded – you care about what things cost and what they return
- Route to Market experience and relationships ideally with the likes of LWC
- Are happy in an entrepreneurial, hands‑on environment
- Want to be judged on results, not politics
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark. If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Lincoln employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Lincoln
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups to connect with people in the drinks sector. Building relationships is key, so don’t be shy – introduce yourself and chat about your passion for the industry.
✨Tip Number 2
Showcase your hands-on experience! When you’re chatting with potential employers or contacts, share stories of how you've successfully managed events or driven sales in previous roles. Real-life examples will make you stand out.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, reach out directly. Don’t wait for job postings – express your interest and ask about opportunities. We love seeing enthusiasm and initiative!
✨Tip Number 4
Utilise our website for job applications! It’s a great way to find roles that match your skills and interests. Plus, applying through us means you’ll be part of a community that values growth and innovation in the drinks industry.
We think you need these skills to ace Sales & Activation Manager in Lincoln
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re excited about being out in the field and making a real impact. Share any relevant experiences that highlight your love for festivals, events, or the drinks industry.
Be Specific About Your Experience: Don’t just list your previous jobs; tell us how they relate to this role. We’re looking for candidates who can demonstrate their commercial mindset and hands-on experience. Use examples that show how you’ve successfully driven sales or built relationships in similar environments.
Tailor Your Application: Make sure your application speaks directly to the job description. Highlight your entrepreneurial spirit and ability to manage your own territory. We want to know how you plan to turn event activity into commercial outcomes, so be clear about your strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you connect your experience to their needs and show that you're genuinely interested in the role.
✨Showcase Your Field Experience
Since this role is all about being out there, prepare examples of your past experiences in similar environments. Talk about how you've successfully managed events or built relationships in the field, and be ready to discuss the impact of your actions on sales.
✨Demonstrate Commercial Awareness
Be prepared to discuss how you approach cost versus return in your previous roles. Share specific instances where your decisions led to increased sales or improved efficiency, showing that you understand the commercial side of the business.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in a hands-on environment. Share stories that highlight your ability to take initiative, solve problems on the spot, and adapt to changing situations. Show them that you’re ready to take ownership of your territory.