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For Companies At a Glance
- Tasks: Manage and grow relationships with independent wholesalers across the UK.
- Company: Established food business focused on growth and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for career advancement.
- Why this job: Be part of a dynamic team driving growth in the food industry.
- Qualifications: Experience in independent wholesale or foodservice is essential.
- Other info: Enjoy a fast-paced environment with plenty of opportunities to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
Field-based role supporting a well-established food business looking to hire 2 Regional Sales Managers to cover the North and South of the UK. You will take ownership of a busy, commercially active territory, supplying a strong range of added-value protein and frozen products used widely across foodservice and wholesale – a key part of the business’s growth strategy.
This role will suit someone who knows how independent wholesalers operate and enjoys being out with customers, building relationships, and spotting opportunities that make a difference.
Role Overview
You will be responsible for managing a mix of established wholesale accounts, ensuring regular contact, building strong working relationships, and expanding product distribution within each customer. Alongside this, you will identify new business opportunities within your region, introduce the range to prospective wholesalers, and support them as they bring it to market. Your week will be a blend of customer meetings, planning, follow-ups, and working closely with the wider commercial team.
Key Responsibilities:
- Look after a defined regional portfolio including both larger and mid-sized wholesale accounts.
- Review performance with customers, discuss opportunities, and help them grow the category.
- Keep a close eye on order patterns to protect volume and maintain momentum.
- Identify suitable independent wholesalers and distributors in the region.
- Introduce the range, explain its strengths, and guide them through first orders and early sales.
- Build relationships that develop into long-term trading partnerships.
- Present the range clearly and confidently to buyers and sales teams.
- Support customers with tastings, sampling and product demonstrations when needed.
- Share market observations and competitor updates with the internal team.
- Plan your visits effectively, balancing existing customer needs with new business activity.
- Maintain accurate notes and updates to support internal forecasting and planning.
- Represent the brand professionally across the region.
Ideal Candidate:
- Background in independent wholesale or foodservice is essential.
- Ideally experience with protein, frozen, or other food categories that require hands-on selling.
- Comfortable managing significant account values and working to commercial targets.
- Confident presenting to wholesale buyers, owners and wider teams.
- Down-to-earth, personable and able to build trust quickly.
- Organised, reliable and able to manage your own schedule.
- Enjoys working with wholesalers and understands the pace and informality of the channel.
- Commercially minded and able to prioritise where your time is best spent.
Regional Sales Manager in Lincoln employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager in Lincoln
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups where you can connect with potential employers and other professionals in the foodservice and wholesale sectors. Building relationships face-to-face can really set you apart.
✨Tip Number 2
Don’t underestimate the power of social media! Use platforms like LinkedIn to showcase your expertise in independent wholesale. Share insights, engage with industry content, and connect with key players in the market to increase your visibility.
✨Tip Number 3
When you land an interview, come prepared with specific examples of how you've successfully managed accounts or identified new business opportunities in the past. This will demonstrate your hands-on experience and ability to drive results.
✨Tip Number 4
Finally, don’t forget to apply through our website! We’re always on the lookout for passionate individuals who understand the independent wholesale landscape. Your next opportunity could be just a click away!
We think you need these skills to ace Regional Sales Manager in Lincoln
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects your experience in independent wholesale or foodservice. Highlight any relevant roles where you've built relationships and managed accounts, as this is key for us.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for the Regional Sales Manager role. Share specific examples of how you've successfully identified new business opportunities and supported customers in the past.
Showcase Your Commercial Mindset: In your application, demonstrate your understanding of the commercial landscape. Talk about how you've managed significant account values and met targets, as this will resonate with our growth strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Territory
Before the interview, make sure you research the specific region you'll be covering. Understand the key independent wholesalers in that area, their needs, and how your potential employer's products can meet those needs. This will show your interviewer that you're proactive and ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships with clients in the past. Be ready to discuss specific strategies you've used to maintain and grow these partnerships. This role is all about connecting with customers, so demonstrating your interpersonal skills will be crucial.
✨Be Ready to Discuss Market Trends
Stay updated on current trends in the foodservice and wholesale sectors, especially regarding protein and frozen products. Bring insights to the interview about what’s happening in the market and how it could impact the business. This shows that you’re not just a salesperson but also a knowledgeable partner who can contribute to strategic discussions.
✨Plan Your Presentation
Since you'll need to present the product range to buyers, practice a concise and engaging pitch. Tailor your presentation to highlight the strengths of the products and how they can benefit the wholesalers. Being confident and clear in your delivery will leave a lasting impression on your interviewers.
