At a Glance
- Tasks: Build relationships in pubs and bars, driving growth through events and festivals.
- Company: High-growth UK drinks manufacturer with strong heritage and ambitious brands.
- Benefits: Autonomy to manage your territory and immediate impact on sales.
- Other info: Dynamic field-based role with significant growth opportunities.
- Why this job: Join a fast-scaling brand and make a real difference in the market.
- Qualifications: Experience in On Trade and strong contacts in the industry.
The predicted salary is between 40000 - 50000 £ per year.
The Opportunity
Drinks | On Trade Growth | Field Based
This is not a desk job. This is for someone who wants to be out in the market — in pubs, bars, depots and at festivals — building relationships and driving real growth.
You will join a high‐growth UK drinks manufacturer with real scale, strong heritage and big ambition for its own brands. The business already produces at volume — the focus now is turning that into stronger distribution and market share.
This role gives you real ownership of a region and the freedom to make an impact quickly.
The Role
A field‐led role focused on developing on‐trade and wholesale accounts, using festivals as a commercial lever.
- Build and grow accounts across On Trade, wholesalers (e.g. LWC), free trade and convenience
- Use festivals and events to engage customers, host key accounts and drive local sales
- Be on the ground at events ensuring execution is right and POS is on point
- Spend most of your time in territory opening doors and strengthening relationships
- Turn activity into listings, rate of sale and distribution growth
Why This Role
- Proper autonomy – manage your territory like your own business
- Immediate impact – use your network to open doors and win business
- Commercial focus – events are there to drive sales, not just awareness
- Growth opportunity – join at a point where the brands are scaling fast
What Matters
- Proven experience in On Trade and route to market
- Strong existing contacts across wholesalers and free trade
- Comfortable working autonomously in a field‐based role
- Commercially focused — understands how activity converts into sales
Key Account Manager - On Trade employer: Nigel Wright Recruitment
Join a dynamic and ambitious UK drinks manufacturer that values autonomy and encourages you to take ownership of your territory. With a vibrant work culture centred around collaboration and innovation, you'll have the opportunity to make a significant impact in the on-trade sector while enjoying the benefits of a fast-growing company that prioritises employee development and engagement through exciting events and festivals.
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager - On Trade
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local gatherings where you can meet potential employers and other professionals in the drinks sector. Building relationships is key, so don’t be shy – introduce yourself and share your passion for the On Trade.
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights about the drinks industry, engage with brands you admire, and connect with key players in the market. This not only boosts your visibility but also demonstrates your knowledge and enthusiasm for the role.
✨Tip Number 3
When you land an interview, come prepared with specific examples of how you've driven growth in previous roles. Use metrics to back up your achievements and show how you can replicate that success in this new position. We love seeing candidates who can turn talk into action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and making a real impact in the On Trade space.
We think you need these skills to ace Key Account Manager - On Trade
Some tips for your application 🫡
Show Your Passion for the On Trade:When writing your application, let your enthusiasm for the On Trade shine through. Share specific experiences where you've built relationships in pubs or bars, and how that led to growth. We want to see your genuine interest in the industry!
Highlight Your Autonomy:This role is all about taking ownership, so make sure to emphasise your ability to work independently. Share examples of how you've successfully managed your own territory or projects in the past. We love seeing candidates who can drive their own success!
Connect Your Network:If you have existing contacts in the On Trade or wholesale sectors, mention them! Show us how your connections can help drive sales and growth. We value candidates who can leverage their network to make an immediate impact.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specifics of this role. Use keywords from the job description and demonstrate how your skills align with what we’re looking for. Apply through our website to ensure it gets to us directly!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Market
Before the interview, dive deep into the drinks industry, especially the on-trade sector. Familiarise yourself with current trends, key players, and the competitive landscape. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth.
✨Showcase Your Network
Since this role relies heavily on relationships, be ready to discuss your existing contacts in the on-trade and wholesale sectors. Prepare specific examples of how you've leveraged these connections in the past to drive sales or open new opportunities.
✨Demonstrate Autonomy
This position requires a self-starter who can manage their territory like their own business. Be prepared to share instances where you've successfully worked independently, made strategic decisions, and achieved results without constant oversight.
✨Engagement at Events
Given the emphasis on festivals and events, think of creative ways you've engaged customers in similar settings. Discuss how you’ve used events to boost sales and strengthen relationships, and be ready to suggest innovative ideas for future events that could benefit the company.
