At a Glance
- Tasks: Lead eCRM and paid social strategies to engage customers and drive sales.
- Company: Join Great Rail Journeys, the UK's top rail holiday provider with 50 years of experience.
- Benefits: Enjoy hybrid working, generous holiday, healthcare plans, and discounts on tours.
- Other info: Dynamic role with opportunities for creativity and strategic thinking.
- Why this job: Make a real impact in customer engagement while exploring beautiful destinations.
- Qualifications: Strong background in CRM, data analysis, and lifecycle automation required.
The predicted salary is between 60000 - 80000 £ per year.
Nigel Wright are delighted to be partnering with Great Rail Journeys to recruit a Head of eCRM and Paid Social. Great Rail Journeys is the UK’s leading provider of holidays by rail, offering escorted tours, river cruises and tailormade adventures across more than 40 countries worldwide. With five decades of experience, they are experts in showcasing the beauty and diversity of the destinations they travel to, taking people to places only rail can reach.
As Head of eCRM and Paid Social, you’ll lead the strategy and execution of customer engagement across eCRM and paid social channels in the UK and US. Your focus will be on nurturing leads, strengthening customer relationships with new and existing customers and driving repeat purchase and lifetime value through intelligent, personalised and data‑driven communication. Leading a specialist team, you’ll balance creativity with commercial insight to grow the database, strengthen brand advocacy and deliver measurable revenue impact.
Key attributes:
- Extremely data‑led operator — you’ll be able to interpret behavioural data, automate journeys and improve engagement across UK and US audiences.
- Hands‑on doer and strategic thinker — not someone who only leads teams but who also wants to deliver activity.
- Strong CRM and loyalty background ideally from sectors with considered‑purchase behaviour (travel, automotive, financial services, kitchens, bedrooms and bathrooms, consumer durables).
- Content led and data/segment focused.
- Experienced with lifecycle automation and integrating multi‑system environments.
The role is based in Great Rail Journeys York Head Office with hybrid working and offers a range of employee benefits including Pension Salary Exchange, Healthcare Cashback Plan, Life Cover, Enhanced Maternity & Paternity Schemes, Colleague Discounts on Tours, and 33 days holiday with the ability to Buy/Sell annual leave.
Head of eCRM and Paid Social employer: Nigel Wright Recruitment
Great Rail Journeys is an exceptional employer, offering a dynamic work culture that values creativity and data-driven decision-making. With a strong focus on employee growth, the company provides comprehensive benefits including a generous holiday allowance, healthcare plans, and discounts on tours, all within a supportive hybrid working environment at their York Head Office. Join a passionate team dedicated to delivering unforgettable travel experiences while advancing your career in a leading organisation in the rail holiday sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of eCRM and Paid Social
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements in eCRM and paid social. This is your chance to demonstrate how you can drive engagement and revenue impact.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their customer engagement strategies and think about how you can bring fresh ideas to the table. We want you to stand out!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the role and the company.
We think you need these skills to ace Head of eCRM and Paid Social
Some tips for your application 🫡
Show Your Passion for Travel:When you're writing your application, let your love for travel shine through! Mention any personal experiences or adventures that relate to the role. We want to see how your passion aligns with Great Rail Journeys' mission.
Highlight Your Data Skills:Since this role is all about being data-led, make sure to showcase your experience with interpreting behavioural data and automating journeys. We’re looking for someone who can turn numbers into actionable insights, so don’t hold back!
Be Creative Yet Strategic:This position requires a balance of creativity and commercial insight. In your application, share examples of how you've successfully combined these two elements in past roles. We want to know how you think outside the box while still driving results.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people at Great Rail Journeys!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Data
As a Head of eCRM and Paid Social, you'll need to demonstrate your ability to interpret behavioural data. Brush up on key metrics and be ready to discuss how you've used data to drive customer engagement in previous roles.
✨Showcase Your Creativity
This role requires a balance of creativity and commercial insight. Prepare examples of campaigns you've led that combined innovative ideas with measurable outcomes. Think about how you can bring fresh perspectives to Great Rail Journeys.
✨Understand the Customer Journey
Be ready to talk about lifecycle automation and how you've improved customer journeys in the past. Highlight specific strategies you've implemented to nurture leads and strengthen relationships with customers.
✨Familiarise Yourself with the Brand
Research Great Rail Journeys thoroughly. Understand their offerings and target audience. This will help you tailor your responses and show genuine interest in how you can contribute to their mission of providing exceptional rail holidays.
