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- Tasks: Lead the US digital channel, enhancing website experience and driving revenue growth.
- Company: Great Rail Journeys, the UK's top provider of rail holidays with 50 years of expertise.
- Benefits: Hybrid working, generous holiday, healthcare cashback, and discounts on tours.
- Why this job: Shape a high-performing digital storefront and make a real impact on customer journeys.
- Qualifications: Proven experience in eCommerce, UX/UI improvement, and A/B testing.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 60000 - 80000 £ per year.
Nigel Wright are delighted to be partnering with Great Rail Journeys to recruit a Head of eCommerce. Great Rail Journeys is the UK’s leading provider of holidays by rail, offering escorted tours, river cruises and tailormade adventures across more than 40 countries worldwide. With five decades of experience, they are experts in showcasing the beauty and diversity of the destinations they travel to, taking people to places only rail can reach.
As Head of eCommerce (US), you’ll own the performance and development of their US digital channel, leading the website experience to drive engagement, conversion and revenue growth. You’ll shape a high‑performing digital storefront, oversee UX, content and platform performance, and lead a specialist team to deliver a seamless, inspiring customer journey. Working closely with the UK eCommerce team and US stakeholders, you’ll ensure the website reflects commercial priorities and customer needs. Ultimately, you’ll be responsible for the throughput of all their digital sites but with a primary focus on the US.
Key requirements:
- Revenue and conversion‑focused specialist who can identify drop‑off points, run structured A/B testing, improve site UX/UI and develop a long‑term CRO roadmap.
- Hands‑on executor (not just a strategist) — can demonstrate delivering quick wins while shaping future architecture.
- Experience with complex journeys and content rich sites across mobile search, desktop/phone booking; able to improve tracking, logged‑in environments, behaviour‑led UX.
- A breadth of background preferred with consumer products/services.
- Owns the full on‑site journey including templates, landing pages, product journeys and site changes.
- Collaborative operator working closely with marketing, content and regional teams to ensure accurate and compelling presentation of products online.
The role is based in Great Rail Journeys York Head Office with hybrid working and offers a range of employee benefits including Pension Salary Exchange, Healthcare Cashback Plan, Life Cover, Enhanced Maternity & Paternity Schemes, Colleague Discounts on Tours, and 33 days holiday with the ability to Buy/Sell annual leave.
Head of eCommerce employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Great Rail Journeys. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Showcase your skills! Prepare a portfolio or case studies that highlight your successes in eCommerce. Make sure to include examples of how you've improved UX/UI and driven revenue growth – this is what they want to see!
✨Tip Number 3
Be ready for the interview! Research Great Rail Journeys and their digital presence. Think about how you can contribute to their US digital channel and be prepared to discuss your ideas on improving conversion rates and customer journeys.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at Great Rail Journeys.
We think you need these skills to ace Head of eCommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of eCommerce role. Highlight your experience with digital channels, UX/UI improvements, and any hands-on execution you've done. We want to see how you can drive engagement and revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about eCommerce and how your skills align with our needs. Be sure to mention your experience with A/B testing and improving customer journeys.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Include specific examples of how you’ve improved site performance or increased conversion rates in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Numbers
As a Head of eCommerce, you'll need to demonstrate your understanding of revenue and conversion metrics. Brush up on key performance indicators relevant to digital channels, and be ready to discuss how you've improved these in past roles. Bring specific examples of A/B tests you've run and the results they yielded.
✨Showcase Your Hands-On Experience
This role requires someone who can execute as well as strategise. Prepare to share concrete examples of how you've delivered quick wins in previous positions. Highlight any projects where you’ve directly improved UX/UI or optimised customer journeys, especially in complex environments.
✨Collaboration is Key
Great Rail Journeys values teamwork, so be prepared to discuss how you've worked with marketing, content, and regional teams in the past. Think of examples where your collaborative efforts led to successful outcomes, particularly in presenting products online.
✨Understand the Customer Journey
You’ll be responsible for the full on-site journey, so it’s crucial to articulate your approach to enhancing user experience. Familiarise yourself with common drop-off points and be ready to suggest improvements based on your knowledge of behaviour-led UX. Show that you can think from the customer's perspective!