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- Tasks: Lead brand strategy and reputation for a purpose-driven organisation during an exciting transformation.
- Company: Well-known consumer services organisation with a focus on emotional impact and growth.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Shape the future of a national brand and make a real impact in the industry.
- Qualifications: Significant experience in brand leadership and PR within customer-facing organisations.
- Other info: Collaborative environment with opportunities to influence at senior levels.
The predicted salary is between 43200 - 72000 £ per year.
Are you a strategic brand leader who knows how to create emotional impact, elevate reputation, and shape how a purpose‑driven organisation shows up in the world? This is a rare opportunity to take full ownership of brand strategy and reputation for a well‑known consumer services organisation undergoing an exciting period of growth and transformation. We’re looking for a senior brand and reputation specialist to lead the evolution of a national brand, ensuring it is distinctive, emotionally resonant, and consistently executed. You’ll shape the brand’s future direction, oversee how it shows up across all touchpoints, and manage all aspects of reputation, PR, and media engagement.
Key Responsibilities
- Lead the end‑to‑end development of a refreshed brand strategy.
- Own brand architecture, positioning, and narrative.
- Safeguard and enhance the organisation’s reputation through PR and media relations.
- Manage agency partners across brand, PR, and communications.
- Oversee crisis communications planning and escalation processes.
- Integrate brand strategy into acquisition, retention and B2B programmes.
- Use insight, data, and sentiment analysis to guide decision‑making.
- Support executive visibility through thought leadership.
Key Requirements
- Significant experience in brand leadership within a customer‑facing organisation.
- Extensive experience in PR and media relations and understand strong, positive media sentiment can develop brand.
- Deep understanding of brand strategy, emotional engagement, and integrated marketing.
- Strong capability in reputation management and media engagement.
- Ability to collaborate and influence at senior levels.
- A strategic mindset paired with a hands‑on approach.
If you’re an experienced Brand and PR professional who can demonstrate a clear integration of Brand & PR strategy into commercial marketing activity, I’d be keen to speak with you. This is a hybrid role based in York with the requirement to be in the office 3 days a week.
Head of Brand & PR employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & PR
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company’s brand and PR strategies. We want you to show up with insights and ideas that align with their vision. This will demonstrate your genuine interest and strategic thinking.
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it relates to the role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. We recommend mentioning something specific from your conversation to keep you fresh in their minds.
We think you need these skills to ace Head of Brand & PR
Some tips for your application 🫡
Show Your Strategic Side: When crafting your application, make sure to highlight your strategic brand leadership experience. We want to see how you've created emotional impact and elevated brand reputation in your previous roles.
Be Authentic: Let your personality shine through in your written application. We’re looking for someone who can shape a purpose-driven organisation's narrative, so don’t be afraid to share your unique perspective and passion for brand and PR.
Tailor Your Narrative: Make sure your application speaks directly to the key responsibilities outlined in the job description. Show us how your experience aligns with leading brand strategy and managing reputation, and don’t forget to mention any relevant data insights you’ve used in decision-making.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy and recent PR campaigns. Understand their mission, values, and how they position themselves in the market. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples where you've led brand strategy or reputation management. Use the STAR method (Situation, Task, Action, Result) to structure your responses. Highlight how your strategic decisions have positively impacted brand perception and engagement.
✨Be Ready for Crisis Scenarios
Given the role's focus on crisis communications, think of potential scenarios that could affect the brand's reputation. Be prepared to discuss how you would handle these situations, showcasing your proactive approach and ability to manage media relations effectively.
✨Engage with Insight and Data
Familiarise yourself with the latest trends in brand strategy and PR metrics. Be ready to discuss how you've used data and sentiment analysis in past roles to inform your decisions. This shows that you not only have a creative vision but also a data-driven approach to brand management.
