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- Tasks: Plan and run exciting festivals, driving sales and building relationships in the drinks industry.
- Company: A high-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Freedom to innovate, hands-on experience, and the chance to make a real impact.
- Other info: Join a dynamic team where results matter more than office politics.
- Why this job: Be out in the field, not stuck behind a desk, and see your efforts translate into success.
- Qualifications: Commercial mindset, route to market experience, and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return
- Feeding back insight from the field to influence future activations, listings and growth plans
- What matters most is that you enjoy being out in the field rather than behind a screen
- Are commercially minded – you care about what things cost and what they return
- Route to Market experience and relationships ideally with the likes of LWC
- Are happy in an entrepreneurial, hands‑on environment
- Want to be judged on results, not politics
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark.
If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Glasgow employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Glasgow
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. The more people you connect with, the better your chances of landing that Sales & Activation Manager role.
✨Tip Number 2
Showcase your entrepreneurial spirit! When chatting with potential employers, share examples of how you've driven results in previous roles. They want to see that you can make an impact in a hands-on environment.
✨Tip Number 3
Be proactive in reaching out to companies directly. Don’t just wait for job postings; express your interest in working with them through our website. A personal touch can set you apart from the crowd.
✨Tip Number 4
Gather insights from your field experiences and be ready to share them. Employers love candidates who can provide valuable feedback that influences future strategies. It shows you're not just about the numbers, but also about growth!
We think you need these skills to ace Sales & Activation Manager in Glasgow
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the role! Share why you’re excited about being out in the field, engaging with people, and driving growth. A genuine passion can really make your application stand out.
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the job description. Highlight any relevant experience in events, sales, or relationship building to show us you’re the right fit for this hands-on role.
Be Results-Oriented: We want to know how you’ve made an impact in previous roles. Use specific examples to demonstrate your commercial mindset and how your actions have led to tangible results. Numbers speak volumes!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Nigel Wright Recruitment
✨Show Your Passion for the Field
Make sure to express your enthusiasm for being out in the field. Share specific examples of past experiences where you thrived in hands-on environments, like festivals or events. This will demonstrate that you’re not just looking for any job, but that you genuinely want to be part of this dynamic role.
✨Know Your Numbers
Since this role is commercially minded, brush up on key metrics related to sales and marketing. Be prepared to discuss how you've driven results in previous roles, including any relevant figures that showcase your impact. This shows you understand the importance of ROI and can contribute to the company's growth.
✨Build Relationships
Highlight your experience in building relationships with suppliers, agencies, and customers. Prepare anecdotes that illustrate your ability to connect with people and drive distribution. This is crucial for a role that requires opening doors and managing partnerships effectively.
✨Be Ready to Think on Your Feet
Since the role involves problem-solving at events, think of scenarios where you had to adapt quickly to unexpected challenges. Share these stories during your interview to show that you can handle the entrepreneurial spirit of the position and thrive under pressure.