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- Tasks: Plan and run exciting festivals, driving sales and building relationships in the drinks industry.
- Company: A high-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Freedom to innovate, hands-on experience, and the chance to make a real impact.
- Other info: Join a dynamic team where results matter more than office politics.
- Why this job: Be out in the field, not stuck behind a desk, and see your efforts translate into success.
- Qualifications: Commercial mindset, route to market experience, and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return
- Feeding back insight from the field to influence future activations, listings and growth plans
- What matters most is that you enjoy being out in the field rather than behind a screen
- Are commercially minded – you care about what things cost and what they return
- Route to Market experience and relationships ideally with the likes of LWC
- Are happy in an entrepreneurial, hands‑on environment
- Want to be judged on results, not politics
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark. If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Exeter employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Exeter
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. The more people you connect with, the better your chances of landing that Sales & Activation Manager role.
✨Tip Number 2
Showcase your passion for the drinks industry. When you meet potential employers or contacts, share your enthusiasm and knowledge about their brands. This will help you stand out as someone who truly cares about the field.
✨Tip Number 3
Be proactive in reaching out to companies directly. Don’t just wait for job postings; send them a message expressing your interest in working with them. We love seeing candidates who take the initiative!
✨Tip Number 4
Utilise social media to your advantage. Follow companies you’re interested in, engage with their content, and share your own insights about the industry. This can help you get noticed and open doors for conversations.
We think you need these skills to ace Sales & Activation Manager in Exeter
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re excited about being out in the field and making a real impact. Share any relevant experiences that highlight your love for festivals, events, or the drinks industry.
Be Specific About Your Experience: Don’t just list your previous jobs; tell us how your past experiences relate to this role. We’re looking for someone who understands the commercial side of things, so give us examples of how you've driven sales or built relationships in similar environments.
Keep It Conversational: We appreciate a friendly tone! Write your application as if you’re having a chat with us. Avoid overly formal language and instead, be yourself. This will help us get a sense of your personality and how you might fit into our team.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensures it gets to the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Field Experience
Since this role is all about being out there and making connections, prepare examples from your past experiences where you've successfully built relationships or driven sales in similar environments. Be ready to discuss specific events or festivals you've managed.
✨Demonstrate Commercial Awareness
Be prepared to talk about how you approach cost versus return on investment. Share insights on how you've turned activities into sales in previous roles, and be ready to discuss your understanding of the drinks market and its dynamics.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in a hands-on environment. Share stories that highlight your ability to take initiative, solve problems on the spot, and manage your time effectively to achieve results without needing constant guidance.