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- Tasks: Plan and run exciting festivals, build relationships, and drive sales in the Midlands.
- Company: High-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Dynamic work environment, freedom to innovate, and the chance to make a real impact.
- Other info: Perfect for those who thrive in entrepreneurial settings and want to shape their own success.
- Why this job: Get out from behind the desk and see your efforts translate into real commercial success.
- Qualifications: Commercial mindset, route to market experience, and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return
- Feeding back insight from the field to influence future activations, listings and growth plans
- What matters most is that you enjoy being out in the field rather than behind a screen
- Are commercially minded – you care about what things cost and what they return
- Route to Market experience and relationships ideally with the likes of LWC
- Are happy in an entrepreneurial, hands‑on environment
- Want to be judged on results, not politics
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark. If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Coventry employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Coventry
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. The more people you connect with, the better your chances of landing that Sales & Activation Manager role.
✨Tip Number 2
Showcase your passion for the drinks industry. When you meet potential employers or contacts, share your enthusiasm and knowledge about brands and trends. It’ll make you stand out as someone who truly cares about the field.
✨Tip Number 3
Don’t be shy about following up! After meeting someone, drop them a message to thank them for their time and express your interest in opportunities. A little persistence can go a long way in this competitive market.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Your next big opportunity could be just a click away, so don’t hesitate to reach out!
We think you need these skills to ace Sales & Activation Manager in Coventry
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the role! Share why you’re excited about being out in the field, engaging with people, and driving growth. A genuine passion can really make your application stand out.
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the job description. Highlight any relevant experience in events, sales, or relationship building to show us you’re the right fit for this hands-on role.
Be Results-Oriented: We love candidates who focus on outcomes! In your application, mention specific achievements or results from your previous roles that demonstrate your ability to drive commercial success and make an impact.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Field Experience
Since this role is all about being out there and making connections, be ready to share specific examples of your past experiences in similar environments. Talk about how you've successfully managed events or built relationships in the industry.
✨Demonstrate Commercial Awareness
Be prepared to discuss how you approach cost versus return on investment. Share insights on how you've driven sales or improved distribution in previous roles, as this will resonate with their focus on commercial growth.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in a hands-on environment. Highlight instances where you've taken initiative, solved problems on the spot, or made impactful decisions without needing much guidance.