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- Tasks: Plan and run exciting festivals, build relationships, and drive sales in the Midlands.
- Company: High-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Dynamic work environment, freedom to innovate, and the chance to make a real impact.
- Other info: Perfect for those who thrive in entrepreneurial settings and want to shape their own success.
- Why this job: Get out from behind the desk and see your efforts translate into real commercial success.
- Qualifications: Commercial mindset, route to market experience, and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area.
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly.
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution.
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse.
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return.
- Feeding back insight from the field to influence future activations, listings and growth plans.
- What matters most is that you enjoy being out in the field rather than behind a screen.
- Are commercially minded – you care about what things cost and what they return.
- Route to Market experience and relationships ideally with the likes of LWC.
- Are happy in an entrepreneurial, hands‑on environment.
- Want to be judged on results, not politics.
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark.
If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Colchester employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Colchester
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups to connect with people in the drinks sector. Building relationships is key, so don’t be shy – introduce yourself and chat about your passion for the industry.
✨Tip Number 2
Showcase your hands-on experience! When you’re chatting with potential employers, share specific examples of how you've driven sales or managed events in the past. This will demonstrate that you’re not just a talker but someone who gets results.
✨Tip Number 3
Be proactive! If you see a company you want to work for, reach out directly. Send them a message on LinkedIn or drop by their events. Let them know you’re interested in making an impact and are ready to roll up your sleeves.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our roles. Make sure to highlight your entrepreneurial spirit and how you can contribute to our growth – we’re all about results here!
We think you need these skills to ace Sales & Activation Manager in Colchester
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re excited about being out in the field and making a real impact. Share any relevant experiences that highlight your love for festivals, events, or the drinks industry.
Be Specific About Your Experience: Don’t just list your previous jobs; tell us how they relate to this role. We’re looking for candidates who can demonstrate their commercial mindset and hands-on experience. Use examples that show how you’ve successfully driven sales or built relationships in similar environments.
Tailor Your Application: Make sure your application speaks directly to the job description. Highlight your entrepreneurial spirit and ability to manage your own territory. We want to know how you plan to turn event activity into commercial success, so be clear about your strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you tailor your answers to show how you can contribute to their growth and success.
✨Showcase Your Field Experience
Since this role is all about being out there in the field, prepare examples from your past experiences where you've successfully managed events or built relationships. Highlight specific instances where your actions led to tangible results.
✨Demonstrate Commercial Awareness
Be ready to discuss how you approach cost versus return on investment. Think of examples where you've made decisions based on commercial insights, and be prepared to share your thought process during the interview.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in an unstructured environment. Share stories that illustrate your ability to take initiative, solve problems on the go, and make impactful decisions without needing constant guidance.