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- Tasks: Plan and run exciting festivals, build relationships, and drive sales in the Midlands.
- Company: High-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Dynamic work environment, freedom to innovate, and the chance to make a real impact.
- Other info: Perfect for those who thrive in entrepreneurial settings and want to shape their own success.
- Why this job: Get out from behind the desk and see your efforts translate into real commercial success.
- Qualifications: Commercial mindset, route to market experience, and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area.
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly.
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution.
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse.
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return.
- Feeding back insight from the field to influence future activations, listings and growth plans.
- What matters most is that you enjoy being out in the field rather than behind a screen.
- Are commercially minded – you care about what things cost and what they return.
- Route to Market experience and relationships ideally with the likes of LWC.
- Are happy in an entrepreneurial, hands‑on environment.
- Want to be judged on results, not politics.
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark. If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Bolton employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Bolton
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. The more people you meet, the better your chances of landing that Sales & Activation Manager role. Remember, it’s all about building relationships!
✨Tip Number 2
Showcase your entrepreneurial spirit! When chatting with potential employers, share examples of how you've driven results in previous roles. They want to see that you can take initiative and make things happen in a hands-on environment.
✨Tip Number 3
Be visible! If you’re applying for this role, make sure to demonstrate your presence in the field. Share stories of your experiences in pubs, bars, and festivals to highlight your understanding of the market and your ability to drive distribution.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our company. Tailor your approach to show how you can contribute to our growth and make an impact in the Midlands territory.
We think you need these skills to ace Sales & Activation Manager in Bolton
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for the role and the industry. Remember, this is about making connections, so make it personal!
Tailor Your Application: Make sure to customise your application to fit the Sales & Activation Manager role. Highlight your relevant experience in events, sales, and building relationships. We love seeing how your background aligns with our needs, so don’t hold back!
Show Your Results: We’re all about results here at StudySmarter, so when you describe your past experiences, focus on the outcomes. Use numbers and specific examples to demonstrate how your efforts have led to success in previous roles. This will really grab our attention!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you tailor your answers to show how you can contribute to their growth and align with their vision.
✨Showcase Your Field Experience
Since this role is all about being out there in the field, prepare examples from your past experiences where you've successfully managed events or built relationships. Highlight specific instances where your actions led to tangible results.
✨Demonstrate Commercial Awareness
Be ready to discuss how you approach cost versus return on investment. Bring examples of how you've driven sales or improved distribution in previous roles. This shows that you understand the commercial side of the business.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in a hands-on environment. Share stories that illustrate your ability to take initiative, solve problems on the go, and make decisions independently. Show them you're ready to take ownership of your territory.