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- Tasks: Plan and run exciting festivals, driving sales and building relationships in the drinks industry.
- Company: A high-growth UK drinks manufacturer with a rich heritage and big ambitions.
- Benefits: Freedom to innovate, hands-on experience, and the chance to make a real impact.
- Other info: Join a dynamic team where results matter more than office politics.
- Why this job: Be out in the field, not stuck behind a desk, and see your efforts translate into success.
- Qualifications: Commercial mindset, route to market experience, and a passion for hands-on work.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147! This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:- Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area
- Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly
- Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution
- Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse
- Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return
- Feeding back insight from the field to influence future activations, listings and growth plans
- What matters most is that you enjoy being out in the field rather than behind a screen
- Are commercially minded – you care about what things cost and what they return
- Route to Market experience and relationships ideally with the likes of LWC
- Are happy in an entrepreneurial, hands‑on environment
- Want to be judged on results, not politics
This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark. If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.
Sales & Activation Manager in Birmingham employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Activation Manager in Birmingham
✨Tip Number 1
Get out there and network! Attend industry events, festivals, and local meet-ups. The more people you meet, the better your chances of landing that Sales & Activation Manager role. Remember, it’s all about building relationships!
✨Tip Number 2
Showcase your passion for the drinks industry. When you’re chatting with potential employers or connections, let your enthusiasm shine through. Share your ideas on how to drive sales and engage customers – they’ll love your entrepreneurial spirit!
✨Tip Number 3
Be proactive in following up after meetings or events. A quick message thanking someone for their time can go a long way. It keeps you on their radar and shows you’re genuinely interested in the role and the company.
✨Tip Number 4
Apply directly through our website! We want to see your application and get to know you better. Plus, it shows you’re serious about joining our team and making an impact in the field.
We think you need these skills to ace Sales & Activation Manager in Birmingham
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the role! Share why you’re excited about being out in the field, engaging with people, and driving growth. A genuine passion can really make your application stand out.
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the job description. Highlight any relevant experience in events, sales, or relationship building to show us you’re the right fit for this hands-on role.
Craft a Compelling Cover Letter: Use your cover letter to tell us your story. Explain how your background and experiences have prepared you for this entrepreneurial environment. Be specific about what you can bring to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process.
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Audience
Before the interview, research the company and its products. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Field Experience
Since this role is all about being out there and making connections, be ready to share specific examples of your past experiences in similar environments. Talk about how you've successfully managed events or built relationships in the industry.
✨Demonstrate Commercial Awareness
Be prepared to discuss how you approach cost versus return on investment. Share insights on how you've turned event activities into sales growth in previous roles, as this will resonate with their focus on commercial outcomes.
✨Emphasise Your Entrepreneurial Spirit
This role requires someone who thrives in a hands-on environment. Highlight instances where you've taken initiative, solved problems on the spot, or made decisions that positively impacted your previous employers. Show them you're ready to take ownership!