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For Companies At a Glance
- Tasks: Lead and develop a high-performing sales team while driving regional results.
- Company: Fast-growing UK consumer brand with a focus on team leadership.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make a real impact by mentoring and motivating your team to excel.
- Qualifications: Experience in managing field-based sales teams and a passion for coaching.
- Other info: Enjoy a flexible role with travel across the Midlands and opportunities for growth.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
Partnering with a fast‑growing UK consumer brand that is expanding its field sales operation across the Midlands. They are looking for an experienced Regional Sales Manager to lead, coach and develop a high‑performing team of 10 Direct Sales people across the region. This role is ideal for someone who thrives on developing people, improving performance and embedding a consistently high‑quality sales approach. While there will be some hands‑on selling to support holiday cover, the focus is firmly on leadership, coaching and driving regional results.
Key Responsibilities:
- As the Regional Sales Manager, you will take ownership of the field team, shaping the region’s performance and ensuring every Sales person delivers an exceptional customer experience.
- You will have the autonomy to:
- Lead, mentor and motivate a regional team
- Identify training needs and deliver field‑based coaching
- Introduce KPIs, structure and best practice to drive conversion
- Support underperformers to improve or exit appropriately
- Build a positive, accountable sales culture across the Midlands
This is a role for someone who genuinely enjoys spending time in the field, working side‑by‑side with their team, and developing people to achieve their best.
Ideal Candidate:
- Experience managing field‑based sales teams (B2C preferred)
- A coaching‑led leadership style with a passion for people development
- Strong commercial awareness and performance management skills
- Confidence analysing trends and driving structured improvement
- The ability to embed new ways of working and positive cultural change
- Flexibility to travel across the region with occasional overnight stays
Regional Sales Manager in Birmingham employer: Nigel Wright Recruitment
Contact Detail:
Nigel Wright Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Regional Sales Manager role. Personal recommendations can really give you an edge, so don’t be shy about asking for introductions.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your leadership skills and sales achievements. Share relevant content, engage with industry discussions, and connect with hiring managers from companies you’re interested in. It’s all about making yourself visible!
✨Tip Number 3
Prepare for those interviews by practising your coaching scenarios. Think about how you would lead and develop a team of salespeople. Be ready to share specific examples of how you've improved performance and built a positive sales culture in the past.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly shows your enthusiasm and commitment to joining our growing team.
We think you need these skills to ace Regional Sales Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Regional Sales Manager role. Highlight your leadership experience and any coaching successes you've had, as we want to see how you can develop our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about leading a sales team and how you can drive performance. Be sure to mention your experience in field-based sales and your approach to coaching.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to lead and improve sales teams. Numbers speak volumes, so if you’ve boosted sales or improved team performance, let us know!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our growing brand!
How to prepare for a job interview at Nigel Wright Recruitment
✨Know Your Numbers
Before the interview, brush up on your sales metrics and KPIs. Be ready to discuss how you've driven performance in previous roles, including specific examples of how you improved team results or customer satisfaction.
✨Showcase Your Coaching Style
Prepare to share your approach to coaching and developing team members. Think of a few success stories where your leadership made a difference, and be ready to explain how you identify training needs and support underperformers.
✨Understand the Brand
Research the consumer brand you'll be working with. Familiarise yourself with their products, values, and market position. This will help you demonstrate your enthusiasm for the role and how you can contribute to their growth.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's culture and goals. Inquire about their current challenges in the Midlands region and how they envision the ideal Regional Sales Manager contributing to their success.
