Digital Marketing Manager in Stoke-on-Trent

Digital Marketing Manager

Salary – £50,000 – £55,000

We’re looking for an experienced Digital Marketing & Campaign Executive to lead and deliver high-performing digital campaigns that drive measurable lead generation. This is a hands-on role where you’ll plan, execute, and optimize multi-channel campaigns, manage tracking and analytics, and continuously improve website performance and conversion rates.

You’ll be the key connector between marketing, design, digital platforms, and sales — ensuring every campaign launches successfully and delivers impact.

Key Responsibilities

• Campaign Strategy & Execution: Plan and manage end-to-end lead generation campaigns across Google Ads, Meta, and LinkedIn. Build and optimize landing pages, brief designers/agencies, and monitor budgets for cost-effective results.
• Tracking & Analytics: Own tracking setup via Google Tag Manager, Google Analytics, and pixels. Ensure GDPR compliance and accurate attribution to CRM. Analyze performance and provide actionable insights.
• CRM & Lead Management: Set up campaigns in Salesforce, optimize lead scoring and routing, and build dashboards to track KPIs.
• Website Optimization: Update and maintain the website with campaigns and product pages. Implement SEO best practices and optimize UX for conversions.
• Collaboration & Reporting: Act as the interface between marketing, sales, and design teams. Report on ROI, lead quality, and conversion performance.

What You’ll Bring

• A data-driven marketer with 5–8 years of experience in digital marketing or campaign management.
• Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, Google Analytics, and cookie consent tools.
• Strong knowledge of Salesforce CRM and website management (WordPress or similar CMS).
• Skilled in SEO, CRO, and delivering measurable lead generation results.
• Tech-savvy, proactive, and able to manage multiple priorities independently.

This is hybrid role with the requirement to be in the office 2 days a week with some travel to London.