Sales Director - B2B Division (UK)

Our client is seeking a dynamic and experienced Sales Director to lead their B2B division in the UK. This pivotal role involves managing a team of approximately 20 professionals and driving revenues approaching £20m. Their ideal candidate is a structured account management leader with internal drive and external composure, capable of fostering strong relationships with corporate clients focused on employee well-being.

About The Client: A globally recognised business, renowned for their sustainability credentials, high ethical standards, and people-oriented approach. The UK stands as their third-largest market.

Key Responsibilities

People Management:

• Lead, motivate, and develop the Sales Team in alignment with company policies and values.
• Make personnel decisions in agreement with the Managing Director and HR guidelines.
• Form and retain a high-performance sales team through recruitment, training, and development plans.
• Define and implement roles and responsibilities to ensure an effective sales structure.
• Contribute to the formulation, approval, and implementation of the division strategy as part of the management team.
• Define, develop, and execute a first-class sales strategy in association with local management.
• Develop, implement, and monitor KPIs for the area of responsibility and take appropriate action as necessary.
• Develop short, medium, and long-range budget plans for sales regarding volume, net sales, margins and associated selling costs.
• Translate approved plans into concrete actions to ensure strong pipeline development and future contracted revenue.
• Demonstrate strong commercial awareness through business performance analysis and partnership with the commercial finance team.

Channel and Customer Relationship Management:

• Develop and maintain close senior-level contacts with key customers to drive additional revenue opportunities.
• Develop and execute sales channel and key account-specific sales tools in cooperation with marketing and service.
• Collaborate with the management team to develop competitive pricing systems in line with company strategy.
• Understand competitor activity, market trends, and regulatory environment to optimize business opportunities.
• Lead from the front and target activities by sales role to deliver required results.
• Deliver sales, volume, and profitability targets for the division in accordance with the annual budget.
• Work with the Marketing Manager to ensure lead generation becomes revenue generation.
• Provide the Managing Director with relevant sales reports for Commercial Meetings and other business reviews.
• Manage the sales process effectively by analysing the status quo, deriving plans for constant improvements, and implementing them.

Information & Communication:

• Ensure consistent information flow from the field regarding customer requirements, competitive activities, and market trends.
• Establish professional and constructive working relationships with Headquarters and other markets to share learnings and best practices.

Seniority level

• Director

Employment type

• Full-time

Job function

• Industries
• Business Consulting and Services

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