Marketing Manager

CompanyNigel Wright is delighted to be supporting a successful, growth orientated manufacturing business in North Yorkshire in the recruitment of a marketing manager.  The role will be office based for the first 3 months, moving to hybrid working after 3 months, with the option to work 3 days from the office, 2 from home.About the Role: We are seeking a driven, dynamic, and experienced Marketing Manager to join our client’s team and play a pivotal role in achieving significant growth ambitions. The successful candidate will further develop and lead the marketing and communications function.RoleKey Responsibilities:Leadership & Management:

• Lead and manage a small team of marketing personnel, including subcontractors in the UK and potentially other territories.
• Develop and execute the group marketing strategy in line with the company’s growth ambitions and sales strategy.
• Set, monitor, and manage leading growth KPIs such as lead generation, digital engagement, and opportunity generation.

Marketing Strategy & Execution:

• Oversee all aspects of marketing, including brand development and management across all markets, market research, campaigns, product launches/go-to-market strategies, digital marketing, content creation, and events & exhibitions management.
• Formulate and execute go-to-market and product launch strategies for new products in emerging application markets.
• Proactively preselect and recommend suitable exhibitions, seminars, and networking events, collaborating with the sales teams to ensure maximum return on investment.

Brand & Digital Marketing:

• Raise brand awareness with appropriate and cost-effective sophisticated mass-market campaigns while ensuring the brand message is strong and consistent across all channels.
• Ensure the website and digital marketing provide an excellent user experience tailored to the needs of  diverse markets.
• Maintain and develop brand value and its positioning.

Market Research & Analysis:

• Research markets and applications of interest and lead market sprint report generation and detailed market feasibility reports in cooperation with the sales and product functions.
• Analyse  core and future market positioning and develop a communication strategy to reach market goals (e.g., white papers, presentations, sponsorship).
• Monitor key competitor activities in terms of media presence, market feedback, and new product introductions/improvements.

Collaboration & Compliance:

• Fulfill the role of Defence subject matter expert (SME) within the marketing team to ensure close collaboration with the sales team to shape and deliver growth strategies.
• Manage relevant trade bodies, industry associations, and associated memberships.
• Ensure compliance with applicable legal and statutory requirements such as copyright and GDPR legislation.

Budget & ROI Management:

• Forecast and track budgets and ROI on marketing activities while ensuring financial and resource decisions are made in the best interests of the group.
• Support the wider business with marketing activities, such as recruitment and internal marketing of events.

Experience

• Proven experience in a marketing management role ideally within the defence sector.
• Technical acumen and experience within a dynamic marketing environment for products of varying technical complexity..
• Demonstrated ability to develop and execute successful marketing strategies.
• Proficiency in using CRM systems, particularly Salesforce.
• Excellent analytical and organisational skills.
• Strong communication and interpersonal skills.