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- Tasks: Lead CRM strategy and enhance customer engagement through data-driven insights.
- Company: Dynamic company focused on customer loyalty and retention.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact on customer loyalty and drive meaningful change.
- Qualifications: Experience in CRM, data analysis, and team leadership.
- Other info: Join a collaborative environment with a chance to shape the future of customer engagement.
The predicted salary is between 48000 - 72000 ÂŁ per year.
I’m working on a fantastic opportunity for a senior CRM and retention leader to take ownership of customer engagement. If you’re someone who enjoys digging into behavioural data, building smart automated journeys and improving loyalty in a meaningful way, this role will be right up your street. The remit is broad: shaping CRM and retention strategy, developing lifecycle programmes, driving improvements in engagement and repeat purchase. It’s a role with a lot of influence, plenty of scope, and the chance to make a real difference quickly.
Key Responsibilities
- Owning CRM strategy, segmentation and all lifecycle journeys — welcome, nurture, abandonment, reactivation, loyalty, launch campaigns and more.
- Using behavioural data to understand where customers fall away and how to improve retention across different markets.
- Improving tracking, customer insight and personalisation, and helping modernise the tech stack over time.
- Leading paid social activity to support storytelling, awareness and acquisition.
- Partnering closely with digital, marketing, brand, commercial and regional teams to launch new campaigns and ensure CRM plays a central role in growth.
- Coaching and developing a small team across CRM, retention and paid social.
Key Requirements
This isn’t a “big team, hands-off” leadership role — they want someone who is actively involved.
Head of CRM employer: Nigel Wright Group
Contact Detail:
Nigel Wright Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your successes in CRM strategy and customer engagement. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current CRM practices. Be ready to discuss how you can improve their strategies using behavioural data and automation. Tailor your approach to show you’re the perfect fit for their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be your next big break. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Head of CRM
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM and customer engagement shine through. We want to see how you’ve used behavioural data in the past to drive retention and improve loyalty. Make it personal and relatable!
Tailor Your Experience: Don’t just send a generic CV! We’re looking for specific examples of how you’ve shaped CRM strategies and developed lifecycle programmes. Highlight your achievements in improving engagement and repeat purchases to really stand out.
Be Data-Driven: Since this role is all about digging into behavioural data, make sure to mention any relevant metrics or results from your previous roles. We love numbers that tell a story, so include how your insights led to tangible improvements in customer retention.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at Nigel Wright Group
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in the latest CRM strategies and tools. Familiarise yourself with the company’s current CRM practices and think about how you can enhance them. This will show your potential employer that you’re not just a fit for the role, but also genuinely interested in their business.
✨Data is Your Best Friend
Since the role involves digging into behavioural data, come prepared with examples of how you've used data to drive customer engagement and retention in the past. Be ready to discuss specific metrics and outcomes from your previous roles to demonstrate your analytical skills.
✨Showcase Your Leadership Style
This position requires a hands-on leader, so be prepared to talk about your coaching and team development experiences. Share stories that highlight your ability to inspire and guide a team, especially in the context of CRM and retention strategies.
✨Collaborative Mindset
The job involves partnering with various teams, so emphasise your experience in cross-functional collaboration. Prepare examples of successful campaigns where you worked closely with marketing, digital, or brand teams, showcasing your ability to integrate CRM into broader business strategies.