At a Glance
- Tasks: Lead a dynamic marketing team and drive innovative strategies for growth.
- Company: Join a successful manufacturing business in North Yorkshire with a growth mindset.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with excellent career advancement opportunities.
- Why this job: Make a real impact in a pivotal role while shaping the brand's future.
- Qualifications: Proven marketing management experience, preferably in the defence sector.
The predicted salary is between 45000 - 55000 £ per year.
Company Nigel Wright is delighted to be supporting a successful, growth orientated manufacturing business in North Yorkshire in the recruitment of a marketing manager. The role will be office based for the first 3 months, moving to hybrid working after 3 months, with the option to work 3 days from the office, 2 from home.
About the Role: We are seeking a driven, dynamic, and experienced Marketing Manager to join our client’s team and play a pivotal role in achieving significant growth ambitions. The successful candidate will further develop and lead the marketing and communications function.
Role Key Responsibilities:- Leadership & Management: Lead and manage a small team of marketing personnel, including subcontractors in the UK and potentially other territories. Develop and execute the group marketing strategy in line with the company’s growth ambitions and sales strategy. Set, monitor, and manage leading growth KPIs such as lead generation, digital engagement, and opportunity generation.
- Marketing Strategy & Execution: Oversee all aspects of marketing, including brand development and management across all markets, market research, campaigns, product launches/go-to-market strategies, digital marketing, content creation, and events & exhibitions management. Formulate and execute go-to-market and product launch strategies for new products in emerging application markets. Proactively preselect and recommend suitable exhibitions, seminars, and networking events, collaborating with the sales teams to ensure maximum return on investment.
- Brand & Digital Marketing: Raise brand awareness with appropriate and cost-effective sophisticated mass-market campaigns while ensuring the brand message is strong and consistent across all channels. Ensure the website and digital marketing provide an excellent user experience tailored to the needs of diverse markets. Maintain and develop brand value and its positioning.
- Market Research & Analysis: Research markets and applications of interest and lead market sprint report generation and detailed market feasibility reports in cooperation with the sales and product functions. Analyse core and future market positioning and develop a communication strategy to reach market goals (e.g., white papers, presentations, sponsorship). Monitor key competitor activities in terms of media presence, market feedback, and new product introductions/improvements.
- Collaboration & Compliance: Fulfill the role of Defence subject matter expert (SME) within the marketing team to ensure close collaboration with the sales team to shape and deliver growth strategies. Manage relevant trade bodies, industry associations, and associated memberships. Ensure compliance with applicable legal and statutory requirements such as copyright and GDPR legislation.
- Budget & ROI Management: Forecast and track budgets and ROI on marketing activities while ensuring financial and resource decisions are made in the best interests of the group. Support the wider business with marketing activities, such as recruitment and internal marketing of events.
Experience: Proven experience in a marketing management role ideally within the defence sector. Technical acumen and experience within a dynamic marketing environment for products of varying technical complexity. Demonstrated ability to develop and execute successful marketing strategies. Proficiency in using CRM systems, particularly Salesforce. Excellent analytical and organisational skills. Strong communication and interpersonal skills.
Remote Marketing Manager in Glasgow employer: Nigel Wright Group
Nigel Wright is an exceptional employer, offering a dynamic work environment in North Yorkshire that fosters growth and innovation. With a strong emphasis on employee development, the company provides opportunities for professional advancement while promoting a collaborative culture that values creativity and strategic thinking. The hybrid working model after the initial onboarding period allows for a balanced work-life integration, making it an attractive choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Marketing Manager in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nigel Wright Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nigel Wright Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nigel Wright Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nigel Wright Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Marketing Manager in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nigel Wright Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nigel Wright Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nigel Wright Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nigel Wright Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nigel Wright Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nigel Wright Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
