At a Glance
- Tasks: Lead digital marketing strategies to drive customer acquisition and optimise performance across channels.
- Company: Join a fast-growing business where digital marketing is key to success.
- Benefits: Competitive salary, growth opportunities, and the chance to shape marketing strategy.
- Other info: Collaborate with teams and influence senior stakeholders for maximum effectiveness.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in digital marketing with strong PPC and SEO expertise.
The predicted salary is between 36000 - 44000 £ per year.
Digital Marketing Manager
We’re partnering with a highly successful, fast-growing business looking to appoint a Digital Marketing Manager to take ownership of customer acquisition strategy and performance across multiple digital channels.
This is an opportunity to join a commercially focused organisation undergoing significant growth, where digital marketing plays a key role in driving leads, enquiries and revenue.
You’ll have the autonomy to shape strategy, optimise performance and influence senior stakeholders, while remaining hands-on in delivery.
Key Responsibilities
Reporting into the Marketing Director, you’ll be responsible for developing and executing acquisition strategies that drive measurable growth across paid, organic and owned channels.
- Lead PPC strategy and optimisation across Google Ads and paid social platforms.
- Own SEO performance, improving organic visibility, rankings and website traffic.
- Drive customer acquisition across all digital channels, continuously improving lead generation and conversion rates.
- Manage agency and third-party relationships to maximise marketing effectiveness.
- Analyse campaign performance, identify opportunities and make data-led decisions.
- Work closely with commercial, sales and operational teams to align marketing activity with business objectives.
- Manage website performance, CRO initiatives and marketing technology platforms.
- Key Attributes
We’re looking for someone who combines strategic thinking with a hands-on approach. You’ll likely have:
- Proven experience in a Digital Marketing Manager or Performance Marketing role.
- Strong PPC expertise with a track record of delivering ROI and revenue growth.
- Deep understanding of SEO strategy, technical SEO and content optimisation.
- Experience managing acquisition campaigns across multiple digital channels.
- Strong analytical skills and confidence using data to drive decisions.
- Experience working in a fast-paced, commercially focused environment.
- Excellent stakeholder management and communication skills.
Digital Marketing Manager in Bolton employer: Nigel Wright Group Careers
As a leading engineering business in the North East, our client offers an exceptional work environment that fosters innovation and technical excellence. Employees benefit from a collaborative culture that encourages professional growth and development, with clear pathways to advance into leadership roles. The company's commitment to bespoke product development in safety-critical environments ensures that every team member plays a vital role in solving complex challenges, making this an exciting and rewarding place to work.
Contact Details:
Nigel Wright Group Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nigel Wright Group Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nigel Wright Group Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nigel Wright Group Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nigel Wright Group Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nigel Wright Group Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nigel Wright Group Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nigel Wright Group Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nigel Wright Group Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nigel Wright Group Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nigel Wright Group Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
