General Manager, EMEA / UK

General Manager, EMEA / UK

Full-Time 90000 - 110000 £ / year (est.) Working from home possible
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At a Glance

  • Tasks: Lead growth strategy and drive revenue across EMEA for a disruptive marketing company.
  • Company: Nift, a fast-growing performance marketing company backed by top investors.
  • Benefits: Competitive pay, flexible remote work, and unlimited responsible PTO.
  • Other info: Dynamic role with opportunities to build and lead a regional team.
  • Why this job: Join a cash-flow-positive company and make a real impact on its global success.
  • Qualifications: 12+ years in sales with a proven track record in performance marketing or ad-tech.

The predicted salary is between 90000 - 110000 £ per year.

Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a General Manager, EMEA / UK to join our Revenue team. As the General Manager of EMEA, you will report to our global CRO and lead + execute our growth strategy. You will own all commercial development (sales) for Partners/Brands/Advertisers across EMEA. To start, you’ll personally build strong relationships with senior-level contacts and industry leaders, drive revenue, and establish a scalable process, before hiring a team and expanding the GEOs.

Our Mission

Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide. Backed by Spark Capital & Foundry who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale.

What you will do:

  • Drive expansion across priority EMEA markets, ensuring accelerated acquisition of demand-side & supply side partners/brands/advertisers throughout the region.
  • Build, nurture, and maintain direct C-suite & VP level relationships within enterprise partners, brands, advertisers, and agencies.
  • Develop and implement scalable go-to-market, commercial, and account development strategies to achieve business objectives.
  • Identify and establish strategic in-direct channels and partnerships to accelerate growth and expand market share.
  • Represent the company across the EMEA region, elevating brand visibility and reputation through active engagement in industry events, forums, conferences and thought leadership opportunities.
  • Partner cross-functionally with product, marketing, and operations teams to align on the needs of the region.
  • Initially this is a hands-on role. You will build upon our existing customers & partners to increase our market share yourself before hiring a regional team.

What you need:

  • 12+ years of post-university sales experience with a proven track record of consistently meeting or exceeding quotas.
  • Successful track record selling performance marketing solutions and/or ad-tech, ideally with small company or start-up exposure.
  • Demonstrated success establishing and growing business in the UK, Europe, or broader EMEA region (experience launching a region for an ad-tech company is a strong plus).
  • Results-driven, with a strong focus on outcomes, and a demonstrable proof of consistently meeting or exceeding your quota, plans, and aggressive revenue targets.
  • Ownership Mindset: Proactive and self-motivated; a driver, not a passenger. Takes initiative, builds from the ground up, and consistently exceeds expectations.

What you get:

  • Competitive compensation, flexible remote work.
  • Unlimited Responsible PTO.
  • Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success.

General Manager, EMEA / UK employer: Nift

Nift is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. As a General Manager in the EMEA/UK region, you will have the opportunity to drive significant growth while enjoying competitive compensation, unlimited responsible PTO, and the flexibility of remote work. Join us in reshaping performance marketing and make a meaningful impact on our journey towards becoming a global leader in customer acquisition.

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Contact Details:

Nift Recruitment Team

We think you need these skills to ace General Manager, EMEA / UK

Sales Experience
Performance Marketing Solutions
Ad-Tech Knowledge
C-suite Relationship Management
Account Development Strategies
Market Expansion
Strategic Partnerships