Senior Sales Manager, Digital Shelf

Senior Sales Manager, Digital Shelf

Full-Time 63000 - 77000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Drive growth in our Digital Shelf business across EMEA, APAC & LATAM regions.
  • Company: Join NIQ, a leading consumer intelligence company with a global reach.
  • Benefits: Enjoy flexible working, volunteer time off, and access to LinkedIn Learning.
  • Other info: Be part of a diverse team committed to innovation and inclusion.
  • Why this job: Shape commercial strategies and build relationships with top-tier clients.
  • Qualifications: 5+ years in enterprise sales with a proven track record of success.

The predicted salary is between 63000 - 77000 £ per year.

We are looking for a highly motivated Senior Sales Manager to support the growth of our Digital Shelf business across EMEA, APAC & LATAM regions. Reporting directly to the Global VP Sales, you will play a critical role in shaping and executing our commercial strategy, developing new enterprise client relationships, and positioning NIQ Digital Shelf as a strategic partner to the world's leading consumer manufacturers.

This is a consultative sales role requiring strong commercial acumen, executive presence, and the ability to manage complex sales cycles with senior stakeholders.

Key Responsibilities

  • Support the development and execution of the Digital Shelf sales strategy in partnership with the Global VP Sales.
  • Identify, qualify, and develop new business leads and opportunities across markets and global accounts.
  • Maintain a healthy pipeline and consistently achieve or exceed revenue targets.
  • Build strong relationships with C-level and VP-level decision-makers, acting as a trusted advisor and strategic partner.
  • Lead complex sales cycles involving multiple stakeholders across functions and geographies.
  • Create compelling value propositions tailored to client business challenges and objectives.
  • Work closely with Marketing and Customer Success teams to generate demand and ensure successful client outcomes.
  • Drive cross-sell opportunities for Digital Shelf across NIQ's broader portfolio of solutions.
  • Represent NIQ at industry events, conferences, and customer forums.
  • Gather market feedback and customer insights to help inform product development and roadmap priorities.

Experience & Skills

  • 5+ years of experience in enterprise sales, SaaS, data, analytics, ecommerce, or technology solutions.
  • Proven track record of exceeding sales targets and winning complex enterprise deals.
  • Experience engaging and influencing senior business stakeholders.
  • Strong consultative selling, presentation, and negotiation skills.
  • Ability to navigate multinational organizations and collaborate across functions.
  • Experience within Digital Shelf, Ecommerce, Retail Media, Market Intelligence, or related industries is preferred.

Success Measures

  • New business revenue growth
  • Achievement of annual sales targets
  • Pipeline generation and conversion
  • Cross-sell performance
  • Enterprise client acquisition
  • Executive relationship development

Additional Information

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations.

Our commitment to Diversity, Equity, and Inclusion: At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.

Senior Sales Manager, Digital Shelf employer: NielsenIQ

NielsenIQ is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about retail data and client storytelling. With opportunities for professional growth and a hybrid working model in vibrant locations like London and Oxford, employees are empowered to develop their expertise in UK retail trends while making impactful contributions to client partnerships.

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Contact Details:

NielsenIQ Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Sales Manager, Digital Shelf

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like Senior Sales Manager, Digital Shelf at NielsenIQ, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including NielsenIQ. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Sales Manager, Digital Shelf. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Senior Sales Manager, Digital Shelf

Commercial Acumen
Consultative Selling
Presentation Skills
Negotiation Skills
Relationship Building
Sales Strategy Development
Pipeline Management

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for NielsenIQ:When writing your cover letter, make sure to tailor your message specifically for NielsenIQ. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at NielsenIQ

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show NielsenIQ that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show NielsenIQ that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with NielsenIQ’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.