At a Glance
- Tasks: Lead brand strategies and initiatives across EMEA for a global media powerhouse.
- Company: Join Nielsen, a leader in media insights and audience engagement.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: Be part of a collaborative culture that champions your success.
- Why this job: Make a real impact in the media revolution with a passionate team.
- Qualifications: 10+ years in brand leadership, excellent communication skills, and a marketing degree.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content – wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
The Senior Brand Manager EMEA is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the European markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.
- Serve as a leader and representative for Nielsen's brand initiatives, narratives and relevance across key campaigns in EMEA.
- Create, manage and execute a brand calendar roadmap for Nielsen in European markets.
- Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.
- Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the EMEA and globally.
Responsibilities
- Brand Management: Develop, drive and execute brand initiatives in EMEA. Use customer local/regional insights and research to continuously refine positioning and messaging.
- Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other global functions to ensure all efforts are on-brand, local/regional customer insight-led, and consistently executed with excellence.
- Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
- Team Influence and Leadership: Drive cross-functional teams in EMEA and globally for key regional and local brand projects that are critical to Nielsen's brand and business success.
Qualifications
- 10+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
- Expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios.
- Proven experience building and evolving brands in a matrixed environment.
- Experience in the EMEA markets and operating at global scale preferred.
- Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
- Bachelor's degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.
Additional Information
For employees outside India and United States: Willingness to serve as a local internal subsidiary director to represent the entity in country, with full support from corporate teams, in governance matters.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you’re unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Senior Brand Manager employer: NIELSENIQ
At Nielsen, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Senior Brand Manager in the EMEA region, you will benefit from unparalleled opportunities for professional growth and collaboration within a dynamic team dedicated to driving impactful brand strategies. Our commitment to excellence and innovation ensures that your contributions will not only be recognised but will also play a crucial role in shaping the future of media insights across diverse markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching Nielsen's brand initiatives and recent campaigns. We want you to show up with insights and ideas that align with their vision. This will demonstrate your genuine interest and understanding of their brand strategy.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience in brand management and how it relates to the role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re here to support you every step of the way in your job search journey.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your experience in brand strategy and any relevant achievements that align with Nielsen's goals. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand management and how your skills can help Nielsen thrive. Keep it engaging and personal – we love a good story!
Showcase Your Communication Skills:Since excellent written and verbal communication is key for this role, make sure your application reflects that. Use clear, concise language and structure your documents well. We want to see your ability to present complex ideas simply!
Apply Through Our Website:Don't forget to apply through our official website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're serious about joining the Nielsen family!
How to prepare for a job interview at NIELSENIQ
✨Know Your Brand Inside Out
Before the interview, dive deep into Nielsen's brand values, recent campaigns, and market positioning. Understanding their narrative will help you articulate how your experience aligns with their goals and demonstrate your passion for the brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed brand strategies in the past. Highlight your ability to use customer insights to refine messaging and positioning, as this is crucial for the Senior Brand Manager role.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be ready to share experiences where you've successfully collaborated across functions. Emphasise your communication skills and how you’ve driven integrated marketing efforts in previous roles.
✨Metrics Matter
Be prepared to talk about how you've defined success metrics in your past roles. Nielsen values data-driven decision-making, so showcasing your ability to connect brand performance to business outcomes will set you apart from other candidates.
