At a Glance
- Tasks: Lead marketing effectiveness initiatives and drive client engagement across Western Europe.
- Company: Join a forward-thinking company committed to diversity and innovation.
- Benefits: Enjoy private medical insurance, flexible working, and a vibrant team culture.
- Other info: Embrace a flexible work environment and opportunities for personal growth.
- Why this job: Make a measurable impact in a fast-paced environment while shaping marketing strategies.
- Qualifications: Proven sales success in marketing effectiveness with strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Are you commercially minded with a passion for improving marketing performance? We’re looking for a dynamic and visionary leader to support the growth of our Marketing Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that drive smart marketing decisions – enabling clients to strengthen the performance of their media investments through robust analytical tools.
If you thrive in a fast‑paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you. Reporting to the Western European Marketing Effectiveness Leader, you’ll play a central role in driving client adoption of NielsenIQ’s solutions, including MMM, Matched Panel Testing, and NIQ’s AI‑enabled game‑changing new system: Cadence.
Your focus will be on delivering high‑value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in Media Effectiveness. This is a high‑visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.
Key Responsibilities- Drive Revenue Growth: Identify and activate opportunities to grow MMM and Media Experiment adoption, supporting sales teams with strategic input and expertise.
- Strengthen Client Relationships: Act as a trusted advisor, helping clients understand how our Marketing Effectiveness capabilities can address their business challenges and deliver measurable impact.
- Amplify Product Value: Champion our Marketing Effectiveness solutions across internal teams and with clients.
- Enable Team Collaboration: Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success.
- Revenue Achievement: Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment.
- Client Conversion: Drive adoption of NielsenIQ’s Marketing Effectiveness solutions by identifying opportunities and influencing decision‑makers across key accounts.
- Engagement Excellence: Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates.
- Knowledge Sharing: Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development.
- Visibility and Awareness: Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high‑quality sales materials.
- Proven sales success in securing large MMM / Marketing Effectiveness programs, with experience leading high‑value pitches, proposals, and RFP responses.
- Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
- Deep knowledge of media evaluation, with the ability to apply insights to real‑world client challenges.
- Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
- Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus.
- Familiarity with sales processes and tools; hands‑on experience in proposal development is essential.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders.
- Bachelor’s degree required; Master’s degree preferred but not mandatory.
- Fluency in English required, German language a plus.
- Private Medical Insurance
- Flexible working environment
- Learning & Development
- Great team culture
- Flexible working environment
- Volunteer time off
Our commitment to Diversity, Equity, and Inclusion: At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.
Commercial Director, Western Europe – Marketing Effectiveness employer: NIELSENIQ
NielsenIQ is an exceptional employer that champions a dynamic and collaborative work culture, offering a flexible working environment that empowers employees to thrive. With a strong commitment to learning and development, team members are encouraged to grow their skills and advance their careers while contributing to meaningful projects that drive marketing effectiveness across Western Europe. The company also prioritises diversity, equity, and inclusion, ensuring that all voices are heard and valued, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Director, Western Europe – Marketing Effectiveness
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NIELSENIQ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NIELSENIQ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NIELSENIQ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NIELSENIQ. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Director, Western Europe – Marketing Effectiveness
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NIELSENIQ. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NIELSENIQ:Show us that you’ve done your homework! In your application, briefly mention what you admire about NIELSENIQ’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NIELSENIQ
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NIELSENIQ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NIELSENIQ, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
