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- Tasks: Lead brand strategies and initiatives across EMEA for a global media powerhouse.
- Company: Join Nielsen, a leader in media insights and audience engagement.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the media revolution with a passionate team.
- Qualifications: 10+ years in brand leadership, strong communication skills, and a marketing degree.
- Other info: Collaborative culture with a focus on excellence and innovation.
The predicted salary is between 36000 - 60000 £ per year.
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
The Senior Brand Manager EMEA is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the European markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.
Responsibilities
- Brand Management: Develop, drive and execute brand initiatives in EMEA. Use customer local/regional insights and research to continuously refine positioning and messaging.
- Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other global functions to ensure all efforts are on-brand, local/regional customer insight-led, and consistently executed with excellence.
- Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
- Team Influence and Leadership: Drive cross-functional teams in EMEA and globally for key regional and local brand projects that are critical to Nielsen’s brand and business success.
Qualifications
- 10+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
- Expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios. Proven experience building and evolving brands in a matrixed environment.
- Experience in the EMEA markets and operating at global scale preferred.
- Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
- Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.
For employees outside India and United States: Willingness to serve as a local internal subsidiary director to represent the entity in country, with full support from corporate teams, in governance matters.
Senior Brand Manager in London employer: Nielsen
Contact Detail:
Nielsen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. The more people know you’re looking for a Senior Brand Manager role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching Nielsen’s brand initiatives and recent projects. Show us you’re not just another candidate; demonstrate your passion for their mission and how your experience aligns with their goals.
✨Tip Number 3
Practice your pitch! Be ready to articulate your brand strategy expertise and how you’ve driven successful initiatives in the past. We want to hear about your impact and how you can contribute to Nielsen’s success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Nielsen.
We think you need these skills to ace Senior Brand Manager in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. We want to see how your experience aligns with our mission at Nielsen and how you can contribute to our dynamic team.
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Brand Manager role. Highlight your relevant experience in B2B brand leadership and any specific achievements that demonstrate your expertise in brand strategy and positioning.
Be Clear and Concise: We appreciate clarity! Use straightforward language and get straight to the point in your application. This will help us understand your qualifications and how you can make an impact at Nielsen without any fluff.
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way to ensure it reaches us directly and gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Nielsen
✨Know Your Brand Inside Out
Before the interview, dive deep into Nielsen's brand values, mission, and recent initiatives. Understanding their positioning in the media landscape will help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of brand strategies you've developed and executed in the past. Highlight how these strategies led to measurable outcomes, especially in B2B contexts, as this is crucial for the Senior Brand Manager role.
✨Emphasise Collaboration Skills
Nielsen values cross-functional teamwork, so be ready to share experiences where you've successfully collaborated with different departments. Discuss how you’ve driven projects that required input from creative, digital, and sales teams.
✨Prepare for Executive-Level Conversations
Since you'll be presenting to senior stakeholders, practice summarising complex strategies in a clear and concise manner. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.