Ad-Tech / Braze CRM Specialist in Manchester

Braze Specialist (CRM / Customer Engagement / API Integrations)

Contract

Our client is seeking a skilled
Braze CRM Specialist
to support the development and optimisation of their customer engagement ecosystem. The role sits at the intersection of marketing automation and technical integration.

You will build personalised customer journeys in Braze, create high-quality
HTML-based email and in-app templates
, and ensure seamless data flow through
Braze APIs and Webhooks
. The ideal candidate understands both campaign logic and technical underpinnings.

Responsibilities:

-Build and optimise multi-channel journeys using Braze Canvas

-Create responsive
HTML
templates for email and in-app messaging

-Integrate Braze with internal systems using
APIs
, events, and Webhooks

-Maintain data accuracy, segmentation logic, and event triggers

-Analyse performance and recommend ongoing improvements

Experience Required:

-Proven background in
Braze
, CRM, or customer lifecycle automation

-Strong working knowledge of
HTML

-Comfortable working with
REST APIs
, data mapping, and real-time event feeds

-Strong analytical mindset and attention to detail