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- Tasks: Create stunning content and drive our social media strategy to boost brand growth.
- Company: Join Nicki Hoyne, a luxury footwear brand committed to craftsmanship and sustainability.
- Benefits: Competitive salary based on experience and a vibrant, inclusive work culture.
- Other info: Opportunity to work in a fast-paced, entrepreneurial environment with career growth potential.
- Why this job: Be part of a creative team that values storytelling and community engagement.
- Qualifications: 3+ years in social media management with a strong portfolio in fashion or lifestyle.
The predicted salary is between 30000 - 40000 £ per year.
Nicki Hoyne is a luxury footwear brand celebrated for its commitment to craftsmanship, contemporary design, and ethical, sustainable practices. Our collections are a fusion of timeless elegance and bold individuality, loved by women who want to express their personal style with confidence. Social media is not just a communication tool for us, it is a vital sales driver and a reflection of our brand values and identity. We are passionate about building a respectful, inclusive, and values-driven work environment. We’re an equal opportunity employer and welcome applicants from all backgrounds, cultures, and identities.
We are looking for an experienced, highly creative and strategic Social Media Content Creator to elevate our social media presence and drive content that directly supports brand growth and sales. This role is ideal for someone who understands the nuances of storytelling, the power of community, and the importance of balancing aesthetics with performance. You will be responsible for content creation, social media strategy, community building, and analytics—with a sharp focus on results and brand alignment.
Key Responsibilities- Content Creation: Lead the ideation, production, and execution of high-quality content that reflects the brand’s unique identity and values. Create photo, video, and written content optimised for Instagram, TikTok, Pinterest, LinkedIn and other social platforms. Ensure content is not only visually beautiful but tells a cohesive, engaging brand story. Own the content calendar, planning around product launches, campaigns, collaborations, and key commercial moments.
- Social Media Management: Develop and execute a forward-thinking social media strategy that aligns with brand, marketing, and commercial goals. Manage daily posting, audience engagement, and community interaction with a consistent brand voice. Coordinate with the team to deliver paid digital campaigns to support customer reach, engagement, and conversions. Collaborate cross-functionally with marketing, PR, creative, and founder for alignment.
- Community Growth: Proactively build and nurture our social media community with genuine, two-way engagement. Identify and engage with brand advocates, influencers, stylists, and collaborators aligned with our values and aesthetic. Spot and cultivate authentic brand partnerships that feel organic to our audience.
- Performance Analysis: Track and analyse social media KPIs and content performance using relevant tools. Translate insights into actionable strategies for growth, reach, and engagement. Produce regular reports highlighting what’s working, what’s not, and what’s next. Stay at the frontier of social trends, platform changes, and cultural moments to keep the brand fresh and relevant. Experiment with new formats and features, bringing bold, creative ideas to life that resonate with our audience.
- Proven experience (3+ years) in a content or social media management role, ideally within fashion, lifestyle, or luxury consumer brands.
- Strong portfolio of content and campaigns that demonstrate your ability to create, grow, and convert an audience.
- Photography/videography skills with an eye for lighting, composition, and storytelling.
- Proficient in Google Workspace/Microsoft Office.
- Strategic thinker with a creative mindset and strong visual and copywriting sensibility.
- Expert-level knowledge of Instagram, TikTok, Pinterest analytics tools, and content trends.
- Strong project management skills and the ability to manage multiple content streams and deadlines.
- Self-starter who thrives in a fast-paced, entrepreneurial environment.
- Passion for fashion, design, and sustainability.
- Proficiency in design and editing tools (e.g. Adobe Creative Suite, Canva, CapCut).
- Experience with influencer marketing and brand partnerships.
- Experience with Meta Ads Manager and paid digital ads.
Please send your CV, cover letter, and examples of recent social content or campaigns (personal or professional) to careers@nickihoyne.com with the subject line: "Social Media Content Creator".
Social Media Content Creator, London employer: Nicki Hoyne
Contact Detail:
Nicki Hoyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Creator, London
✨Tip Number 1
Get your portfolio ready! Showcase your best work that aligns with Nicki Hoyne's brand values. Make sure it highlights your creativity and storytelling skills, as they’re looking for someone who can create content that resonates.
✨Tip Number 2
Network like a pro! Engage with the brand on social media, comment on their posts, and connect with current employees. Building relationships can give you an edge and show your genuine interest in the company.
✨Tip Number 3
Prepare for the interview by researching the latest trends in social media and fashion. Be ready to discuss how you can elevate their online presence and drive sales through innovative content strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Nicki Hoyne and are keen to contribute to their mission.
We think you need these skills to ace Social Media Content Creator, London
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for fashion and sustainability, and how your experience aligns with our brand values. Keep it engaging and personal—let us see the real you!
Showcase Your Best Work: When sending in your application, don’t forget to include examples of your recent social content or campaigns. We want to see your creativity in action, so pick pieces that truly reflect your style and storytelling skills.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight relevant experience in social media management and content creation, especially within the fashion or luxury sectors. We love seeing how your skills can elevate our brand!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Nicki Hoyne
✨Know Your Brand Inside Out
Before the interview, dive deep into Nicki Hoyne's brand values, aesthetics, and recent campaigns. Familiarise yourself with their social media presence and think about how you can contribute to their storytelling. This shows genuine interest and helps you align your ideas with their vision.
✨Showcase Your Creative Portfolio
Bring along a strong portfolio that highlights your best work in content creation, especially in fashion or luxury brands. Include examples of photography, videography, and any successful campaigns you've led. Be ready to discuss the thought process behind each piece and how it aligns with brand growth.
✨Prepare for Strategy Questions
Expect questions about your approach to social media strategy and community engagement. Think of specific examples where you've successfully grown an audience or improved engagement metrics. Be prepared to share insights on current trends and how you would apply them to Nicki Hoyne's platforms.
✨Engage with Authenticity
During the interview, demonstrate your passion for building genuine connections within the community. Discuss how you would identify and engage with brand advocates and influencers. Show that you understand the importance of two-way engagement and how it can drive brand loyalty.