Social Media Content Creator, London
Social Media Content Creator, London

Social Media Content Creator, London

London Full-Time 35000 - 45000 £ / year (est.) No home office possible
Nicki Hoyne

At a Glance

  • Tasks: Create stunning content and manage social media to boost brand presence and sales.
  • Company: Join Nicki Hoyne, a luxury footwear brand known for craftsmanship and sustainability.
  • Benefits: Competitive salary based on experience and a vibrant work culture.
  • Other info: Fast-paced environment with opportunities for growth and creativity.
  • Why this job: Be part of a creative team that values storytelling and community engagement.
  • Qualifications: 3+ years in social media management with a strong portfolio.

The predicted salary is between 35000 - 45000 £ per year.

Nicki Hoyne is a luxury footwear brand celebrated for its commitment to craftsmanship, contemporary design, and ethical, sustainable practices. Our collections are a fusion of timeless elegance and bold individuality, loved by women who want to express their personal style with confidence. Social media is not just a communication tool for us, it is a vital sales driver and a reflection of our brand values and identity.

We are passionate about building a respectful, inclusive, and values-driven work environment. We’re an equal opportunity employer and welcome applicants from all backgrounds, cultures, and identities.

Job Overview

We are looking for an experienced, highly creative and strategic Social Media Content Creator to elevate our social media presence and drive content that directly supports brand growth and sales. This role is ideal for someone who understands the nuances of storytelling, the power of community, and the importance of balancing aesthetics with performance. You will be responsible for content creation, social media strategy, community building, and analytics—with a sharp focus on results and brand alignment.

Key Responsibilities

  • Content Creation: Lead the ideation, production, and execution of high-quality content that reflects the brand’s unique identity and values. Create photo, video, and written content optimised for Instagram, TikTok, Pinterest, LinkedIn and other social platforms. Ensure content is not only visually beautiful but tells a cohesive, engaging brand story. Own the content calendar, planning around product launches, campaigns, collaborations, and key commercial moments.
  • Social Media Management: Develop and execute a forward-thinking social media strategy that aligns with brand, marketing, and commercial goals. Manage daily posting, audience engagement, and community interaction with a consistent brand voice. Coordinate with the team to deliver paid digital campaigns to support customer reach, engagement, and conversions. Collaborate cross-functionally with marketing, PR, creative, and founder for alignment.
  • Community Growth: Proactively build and nurture our social media community with genuine, two-way engagement. Identify and engage with brand advocates, influencers, stylists, and collaborators aligned with our values and aesthetic. Spot and cultivate authentic brand partnerships that feel organic to our audience.
  • Performance Analysis: Track and analyse social media KPIs and content performance using relevant tools. Translate insights into actionable strategies for growth, reach, and engagement. Produce regular reports highlighting what’s working, what’s not, and what’s next. Stay at the frontier of social trends, platform changes, and cultural moments to keep the brand fresh and relevant. Experiment with new formats and features, bringing bold, creative ideas to life that resonate with our audience.

What We’re Looking For

  • Proven experience (3+ years) in a content or social media management role, ideally within fashion, lifestyle, or luxury consumer brands.
  • Strong portfolio of content and campaigns that demonstrate your ability to create, grow, and convert an audience.
  • Photography/videography skills with an eye for lighting, composition, and storytelling.
  • Proficient in Google Workspace/Microsoft Office.
  • Strategic thinker with a creative mindset and strong visual and copywriting sensibility.
  • Expert-level knowledge of Instagram, TikTok, Pinterest analytics tools, and content trends.
  • Strong project management skills and the ability to manage multiple content streams and deadlines.
  • Self-starter who thrives in a fast-paced, entrepreneurial environment.
  • Passion for fashion, design, and sustainability.

Bonus Skills

  • Proficiency in design and editing tools (e.g. Adobe Creative Suite, Canva, CapCut).
  • Experience with influencer marketing and brand partnerships.
  • Experience with Meta Ads Manager and paid digital ads.

Please send your CV, cover letter, and examples of recent social content or campaigns (personal or professional) to with the subject line: "Social Media Content Creator".

Social Media Content Creator, London employer: Nicki Hoyne

At Nicki Hoyne, we pride ourselves on being an exceptional employer that fosters a creative and inclusive work culture in the heart of London. Our commitment to craftsmanship and sustainability is mirrored in our supportive environment, where employees are encouraged to grow and innovate. With opportunities for professional development and a focus on collaboration, we empower our team to make a meaningful impact while enjoying the vibrant lifestyle that London has to offer.
Nicki Hoyne

Contact Detail:

Nicki Hoyne Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social Media Content Creator, London

✨Tip Number 1

Get your portfolio ready! Showcase your best work that aligns with the luxury and creative vibe of Nicki Hoyne. Make sure it highlights your storytelling skills and aesthetic sense.

✨Tip Number 2

Network like a pro! Engage with the brand on social media, comment on their posts, and connect with current employees. This can give you insider info and show your genuine interest in the company.

✨Tip Number 3

Prepare for the interview by knowing their brand inside out. Understand their values, recent campaigns, and how you can contribute to their social media strategy. Bring fresh ideas to the table!

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect directly with us.

We think you need these skills to ace Social Media Content Creator, London

Content Creation
Social Media Strategy
Community Building
Analytics
Photography Skills
Videography Skills
Copywriting
Project Management
Instagram Analytics
TikTok Analytics
Pinterest Analytics
Adobe Creative Suite
Canva
Influencer Marketing
Paid Digital Advertising

Some tips for your application 🫡

Show Off Your Creativity: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can tell a story through content, so make sure your CV and cover letter reflect that.

Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor them to highlight your experience in social media and how it aligns with our brand values. We want to see how you can elevate our presence, so be specific about your past achievements!

Include Your Best Work: We love seeing what you can do! Include links or attachments of your recent social content or campaigns. This is your chance to show us your photography, videography, and storytelling skills—make it count!

Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed. It helps us keep everything organised and ensures your application gets to the right people. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Nicki Hoyne

✨Know Your Brand Inside Out

Before the interview, dive deep into Nicki Hoyne's brand values, aesthetics, and recent campaigns. Familiarise yourself with their social media presence and think about how you can enhance it. This shows genuine interest and helps you align your ideas with their vision.

✨Showcase Your Creative Portfolio

Bring along a strong portfolio that highlights your best work in content creation. Include examples that demonstrate your storytelling ability and how you've successfully engaged audiences. Be ready to discuss the thought process behind each piece and its impact on brand growth.

✨Prepare for Strategy Questions

Expect questions about your approach to social media strategy. Think about how you would create a content calendar, engage with the community, and analyse performance metrics. Have specific examples ready that illustrate your strategic thinking and results-driven mindset.

✨Stay Current with Trends

Be prepared to discuss the latest trends in social media and how they could apply to Nicki Hoyne. Show that you’re not just aware of current events but also have ideas on how to leverage them for brand engagement. This will demonstrate your proactive nature and passion for the industry.

Social Media Content Creator, London
Nicki Hoyne
Location: London

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