Business Development Executive in Bassingbourn

We are needing a sales professional to help our team by proactively seeking out new business opportunities (clients & projects) by cold calling, emailing, or networking to reach potential customers who haven't expressed interest yet. The main targets are Tier 1 construction companies and roofing system manufacturers, as well as roofing and solar contractors.

Salary: £27-32K (DOE) + Monthly bonus

• 31 holidays (including bank holidays)
• 5 sick days on full pay
• Potential for home working by arrangement
• Free lunches
• Birthday voucher
• 40 hour week, flexible start and finish time
• Onsite full time
• Pension scheme

Reports to: Sales Manager

Overall Purpose: Drive Nicholson Roof Products' growth by becoming the trusted voice that connects our industry-leading roofing solutions with the construction professionals who need them most. As our Business Development Executive, you'll be the vital first impression that showcases Nicholson's commitment to quality, innovation, and exceptional service.

Your expertise in identifying opportunities and nurturing relationships directly fuels our reputation as the roofing specialist that contractors, architects, and design managers can rely on. Every conversation you have strengthens Nicholson's position as the go-to partner for premium roofing solutions, whilst creating a robust pipeline that drives our continued success and market leadership. Your role is essential to our growth story.

Key Goals:

• Build and maintain a pipeline of the agreed number of active prospects at the relevant stages
• Achieve the average conversation ratio of MSIs to Meetings

Key responsibilities:

• Lead Generation & Prospecting: Research and identify potential opportunities using Barbour-ABI, Lusha, and other industry tools. Conduct targeted phone calls and meaningful conversations to identified prospects each day. Qualify prospects and assess project potential through strategic questioning. Generate 100% of cold leads initially, transitioning to marketing-supported leads over time.
• Relationship Building & Communication: Conduct meaningful phone conversations with clear outcomes and next steps. Secure the agreed number of face-to-face or Teams meetings per week. Follow up phone conversations with professionally crafted emails. Manage systematic follow-up sequences to nurture prospects until sales-ready.
• CRM Management & Documentation: Accurately record all prospect interactions and outcomes in HubSpot CRM. Maintain detailed contact information and project intelligence. Track and report on all KPIs and pipeline metrics. Ensure seamless handover of qualified leads to sales team or estimators.
• Market Intelligence: Identify construction projects representing potential sales opportunities. Research and map key decision-makers within target organizations. Stay informed about industry trends and competitor activities. Provide market feedback to support strategic planning.

Key Performance Indicators:

• The average number of appointments booked per week (7-9 per week)
• The average number of meaningful calls (MSIs) made per week
• 100% of interactions logged accurately on the CRM within 24 hours

Experience Required:

• Minimum two years B2B telemarketing and appointment setting experience with proven track record in any industry or professional environment
• Experience prospecting to architects, design managers, and contractors preferred
• HubSpot experience preferred, other CRM systems acceptable
• Microsoft Office Suite: experienced across all applications

Qualifications:

• GCSE English and Mathematics (Grade B+ or equivalent)
• A-Level qualifications preferred

Skill Requirements:

• Advanced telemarketing skills: Objection handling, gatekeeping navigation, rejection resilience
• Able to identify prospects and project opportunities from Barbour-ABI and other industry tools
• Exceptional phone manner: Professional, confident, warm, engaging and persuasive
• Outstanding written communication: Crafting compelling follow-up emails
• Active listening skills: Understanding client needs and pain points
• Presentation abilities: Articulating value propositions clearly
• Bounce back from rejection - Don’t take "no" personally and keep your energy up throughout the day
• Handle objections confidently - Turn concerns into conversations and resistance into interest
• Get past gatekeepers - Navigate receptionists and assistants to reach the decision-makers
• Build instant rapport - Create connection and trust quickly with complete strangers over the phone
• Qualify opportunities properly - Separate genuine prospects from timewasters quickly
• Manage time efficiently - Maximise productive calling hours and juggle multiple prospects

Personal Attributes:

You are a natural people person who thrives on building relationships and hitting targets. You’re resilient and persistent, viewing rejection as simply part of the process rather than taking it personally. You are persistent without being pushy and you follow up systematically while remaining professional. You bounce back quickly from setbacks and maintain your enthusiasm throughout the day.

You’re genuinely curious about people and their businesses, making even cold calls feel warm and engaging. You’re competitive and results-driven, motivated by beating your previous performance and exceeding targets. You work well in fast-paced environments and enjoy the variety that comes with speaking to different people daily. You’re organised enough to manage follow-ups systematically whilst being flexible in your approach. Most importantly, you see telemarketing as a proper career rather than just a temporary job.

Nicholson context: Nicholson STS Ltd is an innovative and fast-growing company which designs, manufactures and supplies specialist roofing systems. We supply Tier 1 construction companies, roofing contractors and the solar industry with unique products to help solve specific challenges in the industry, such as waterproofing riser penetrations, and fixing to the structure in a 100% waterproof way. We aim to be involved in sales projects at the earliest opportunity, so target specifiers and architects. The company was started by two brothers, Paul Boyt and Alan Boyt in 2000. Before this, they were roofing contractors, but quickly realised that there were not the products on the market to solve challenges they were facing, so they began to design and manufacture products. These became the basis of the Nicholson product range, and we’re still innovating today. We are proud of our staff retention, so only serious applications please.