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For Companies At a Glance
- Tasks: Lead product marketing strategies and collaborate with teams to drive growth in AdTech.
- Company: Join a global tech leader known for innovation and excellence in the industry.
- Benefits: Enjoy a competitive package and flexible work arrangements in central London.
- Why this job: Make a significant impact in a high-growth area while working with top industry professionals.
- Qualifications: Experience in Product Marketing within AdTech or related fields is essential.
- Other info: This role offers a chance to elevate your profile in the advertising space.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a global leader in technology and one of the world's most valuable brands, is seeking an experienced Product Marketing professional to join their AdTech Product Marketing Team, and play a key role in shaping the go-to-market strategy for one of their high-growth product lines (EMEA focus).
You will be working closely with cross-functional teams internationally, driving product-market fit, new product recommendations and features, and connecting the dots between Sales, Marketing, Product and the end-user.
This is a fantastic opportunity for an ambitious Product Marketing professional with experience in the AdTech, Martech, CTV, TV and/or programmatic advertising ecosystem to join one of the world's leading technology companies and own the Product Marketing function for a priority-1 area of growth.
Key Responsibilities Include:
- Develop strong relationships with internal teams across EMEA, including Product, Marketing, Sales and the end user to drive alignment and influence strategic decisions.
- Act as the end-user advocate within the business, gathering market feedback and insights to inform product-market fit and general strategy.
- Lead the GTM strategy for your product area, ensuring a clear value proposition is communicated across teams.
- Own sales enablement initiatives, creating collateral and resources that empower teams to pitch products effectively.
Key Requirements:
- Experience in Product Marketing (or similar role) in the AdTech space, or spaces directly adjacent such as CTV, VoD, Measurement and Attribution.
- Proven track record in driving product-market-fit, aligning priorities between different teams, and owning and executing GTM strategies.
- Excellent communication and collaboration skills, must have an instinct for aligning priorities, simplifying complex topics, and navigating matrix structures to make things happen.
This is a brilliant opportunity for someone with experience in and passion for the advertising space to join a world-leading tech business, at an incredibly exciting time, and take ownership of one of their key growth areas. This is a highly strategic role where you will be working with some brilliant people and key leaders in the advertising industry, and will have significant impact on the future direction of this product area. This is a role that will certainly raise your profile as a leader in the AdTech space.
Please get in touch if interested!
Senior Product Marketing Manager employer: Nicholson Glover
Contact Detail:
Nicholson Glover Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network with professionals in the AdTech space. Attend industry events, webinars, and conferences to meet potential colleagues and leaders in the field. Building these connections can provide valuable insights and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends and technologies in AdTech, CTV, and programmatic advertising. Being well-versed in current developments will not only boost your confidence but also demonstrate your passion and commitment to the field during discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven product-market fit and executed go-to-market strategies in previous roles. Having concrete stories ready will help you illustrate your experience and impact effectively during interviews.
✨Tip Number 4
Research the company’s existing products and their market positioning. Understanding their current offerings and challenges will allow you to tailor your conversations and show how you can contribute to their growth strategy.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Product Marketing, especially within the AdTech space. Use specific examples that demonstrate your success in driving product-market fit and executing go-to-market strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the advertising industry and your understanding of the role. Mention how your skills align with the key responsibilities outlined in the job description, particularly your ability to collaborate across teams.
Highlight Key Achievements: In your application, emphasise any quantifiable achievements from previous roles that relate to the responsibilities of this position. This could include successful product launches, sales enablement initiatives, or market insights that influenced strategic decisions.
Showcase Communication Skills: Since excellent communication is crucial for this role, consider including examples of how you've effectively communicated complex topics to diverse teams. This could be through presentations, reports, or collaborative projects.
How to prepare for a job interview at Nicholson Glover
✨Understand the AdTech Landscape
Make sure you have a solid grasp of the AdTech ecosystem, including key players and trends. Be prepared to discuss how your experience aligns with the company's products and how you can contribute to their growth in this space.
✨Showcase Your GTM Strategy Experience
Be ready to share specific examples of go-to-market strategies you've developed or executed in the past. Highlight your role in aligning cross-functional teams and how you ensured a clear value proposition was communicated effectively.
✨Demonstrate Strong Communication Skills
Since this role requires excellent communication and collaboration skills, practice articulating complex ideas simply. Prepare to discuss how you've navigated matrix structures and influenced strategic decisions in previous roles.
✨Prepare Questions for the Interviewers
Think of insightful questions to ask about the company's product vision, team dynamics, and future challenges in the AdTech space. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
