CRM Data Analyst, CRM Analyst, Data Analyst, Hybrid

Marketing Data Analyst | Major UK Travel Hub London (Hybrid) | Full-Time | Permanent Make a measurable impact at the UK’s leading travel gateway Help shape the future of travel through the power of data: Join one of the UK’s most high-profile transport and infrastructure organisations in a newly created Marketing Data Analyst role. This business connects millions of people every month and is rapidly scaling its data and digital capabilities to deliver smarter, more personalised customer experiences. As a Marketing Data Analyst, you’ll take a leading role in turning complex data into actionable insights across CRM, loyalty, performance marketing, social media, and paid media channels. You’ll work across internal teams and agency partners to build end-to-end reporting, influence decisions, and improve marketing outcomes. Own marketing data feeds : Manage and optimise datasets from CRM systems, loyalty programs, social, paid media, and more. Build dashboards and run ad-hoc analysis to unlock trends, track performance and improve campaign ROI. Partner with marketing, tech, and agency teams to ensure reporting alignment, accuracy, and strategic value. Leverage automation tools and A/B testing to evolve data processes and marketing effectiveness. Support strategic innovation : Enable data-led decision-making that enhances the customer journey and maximises marketing ROI. ✅ Strong experience in marketing analytics across channels like CRM, loyalty, social media, performance marketing, and paid media. Data visualisation know-how (e.g. Tableau, Power BI), and ideally some familiarity with tools like Salesforce and Python/R. A curious, collaborative mindset aligned to values of integrity , inclusion , teamwork , and continuous improvement . ✨ Be part of a major transformation in one of the UK’s most recognisable organisations. Competitive benefits and the opportunity to work on data that truly makes a difference – for people, performance, and planet. If you\’re excited by the idea of helping a major organisation deliver world-class marketing through data, we’d love to hear from you. Apply now and help shape the future of travel with insights that reach millions.