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For Companies At a Glance
- Tasks: Lead and develop CRM strategy to enhance member engagement and retention.
- Company: Join a leading name in the Health & Fitness industry with a people-first culture.
- Benefits: Competitive salary, bonus, shares, and hybrid working options.
- Why this job: Make a real impact on member experience while driving commercial success.
- Qualifications: Proven CRM leadership experience with a strategic and hands-on approach.
- Other info: Be part of a dynamic team during an exciting growth phase.
The predicted salary is between 66000 - 88000 £ per year.
We’re currently working with one of the UK’s most recognised names in the Health & Fitness industry. They’re looking to hire a Head of CRM to join their senior digital leadership team during an exciting period of growth.
The Company
With over a decade of industry presence, this brand has grown to hundreds of locations across the UK and supports a community of close to one million members. They’ve built a strong reputation for combining commercial ambition with a genuinely people-first culture, with CRM playing a central role in how members are engaged and retained.
The Role
This is a senior role that blends strategic ownership with hands-on leadership. You’ll own the end-to-end CRM strategy across lifecycle, retention, service, and commercial communications, while staying close to execution and delivery.
You’ll lead and develop a high-performing CRM team, take ownership of platform capability and governance, and partner closely with Product, Data, Analytics, and Commercial teams to deliver a joined-up, member-first experience that drives long-term commercial value.
The Candidate
Key attributes of the suitable Head of CRM include:
- Strategic owner who stays close to delivery - You’re comfortable setting the long-term CRM vision, but you also enjoy being hands-on when it matters — guiding execution, unblocking issues, and ensuring high standards across day-to-day delivery.
- Commercially minded CRM leader - You understand how CRM drives revenue, retention, and lifetime value, and you’re confident partnering with senior stakeholders to turn customer insight into measurable commercial impact.
- People-first leader with strong operational grip - You know how to build, mentor, and motivate high-performing teams, while also owning platform stability, governance, and best practices in a fast-paced, consumer-focused environment.
Head of CRM in City of London employer: Nicholson Glover
Contact Detail:
Nicholson Glover Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the health and fitness industry, attend relevant events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their CRM strategies, recent campaigns, and how they engage their members. We want you to walk in confidently, ready to discuss how you can elevate their CRM game!
✨Tip Number 3
Showcase your hands-on experience! When discussing your past roles, highlight specific examples where you’ve driven CRM success or led teams to achieve high standards. We love seeing candidates who can blend strategy with execution.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always looking for passionate individuals who align with our people-first culture.
We think you need these skills to ace Head of CRM in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of CRM role. Highlight your strategic ownership and hands-on leadership in previous positions, as this is what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about CRM and how your commercially minded approach can drive retention and revenue. Keep it engaging and personal.
Showcase Your People Skills: As a people-first leader, it’s crucial to demonstrate your ability to build and motivate high-performing teams. Share examples of how you’ve mentored others and fostered a positive team culture in your application.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Nicholson Glover
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and tools. Research the company’s current CRM strategies and think about how you can enhance them. Be ready to discuss specific examples of how you've successfully implemented CRM strategies in the past.
✨Showcase Your Leadership Style
As a Head of CRM, your leadership skills are crucial. Prepare to share your approach to building and mentoring teams. Think of examples where you’ve motivated your team to achieve high performance, especially in a fast-paced environment.
✨Demonstrate Commercial Acumen
Be prepared to discuss how CRM drives revenue and retention. Bring data or case studies that illustrate your ability to turn customer insights into measurable outcomes. This will show that you understand the commercial impact of your role.
✨Engage with Stakeholders
Since this role involves partnering with various teams, think about how you’ve successfully collaborated with senior stakeholders in the past. Prepare to discuss how you’ve navigated challenges and built strong relationships to drive CRM initiatives forward.
