At a Glance
- Tasks: Drive insights and enhance performance across various retail channels.
- Company: Join Nichols, the home of Vimto, with a vibrant and innovative culture.
- Benefits: 25 days holiday, private medical cover, and discounts on products.
- Other info: Flexible working with a mix of office and remote days.
- Why this job: Make a real impact in a fun, supportive environment while developing your career.
- Qualifications: Experience in Category Management and strong analytical skills required.
The predicted salary is between 30000 - 40000 € per year.
ABOUT NICHOLS
We're Nichols - the home of Vimto, and there is no other business quite like ours! We have been making life taste better since 1908. Every day here is bursting with flavour – from the loved brands we’re proud to share with the world, to the energy, ambition and innovative ideas that fizz through our teams. As well as our refreshingly different Vimto taste, our varied brand portfolio spans the still, carbonated, post-mix and frozen drinks categories – so you will find us in your local supermarket, pub and leisure outlet. We also work with the UK’s leading food manufacturers to provide a truly unique range of products that everyone loves. At the heart of everything is our rich family heritage, an unrelenting ambition to keep innovating, and a true pride in who we are. This is a place where you can be yourself, speak up, and get stuck in. We celebrate the wins, cheer each other on and keep things fizzing with positivity. From leaders who listen to teammates who’ve always got your back, its work that feels as good as it tastes! We take a refreshingly agile approach to how we work, combining the energy of being together in the office with the flexibility of working from home. You’ll be office-based three days a week, with core hours designed to help you balance work and home life. Nichols is where serious fun meets real opportunities – and where work tastes better.
ABOUT THE OPPORTUNITY
As Category Manager you will play a pivotal role in driving distribution, generating insight, and enhancing commercial performance across Grocery, Discounters, Digital, and emerging channels. This role combines creative thinking with deep analytical capability to deliver insight-led actions that support customer growth and strengthen brand performance.
THE ROLE WILL INCLUDE:
- Identify and unlock distribution opportunities across existing ranges and retailers.
- Drive new distribution for NPD/EPD and identify whitespace opportunities.
- Deliver core KPIs including brand health metrics and performance scorecards.
- Conduct deep-dive category analysis across Nichols’ core categories.
- Build shopper understanding using Dunnhumby and Nectar360.
- Conduct full 360-degree promotional analysis using NIQ.
- Manage and process purchase orders accurately.
- Own and optimise the Category Management reporting hub.
ABOUT YOU
Previous Category Management/Analysis experience within an FMCG environment. Commercial Awareness. Strong analytical capability to interpret data and extract insights. Proficient in Microsoft Office and experienced with Nielsen IQ, Kantar, Numerator, Circana, TWC, Dunnhumby, Nectar360. A collaborative approach with a creative mindset.
BENEFITS OF WORKING WITH US
Here is a snapshot of what we can offer you:
- 25 days holiday (with opportunity to buy extra every year)
- Option to join our private medical cover scheme
- Enhanced Primary Carers leave and sick pay
WE ARE ALSO PROUD TO OFFER:
- Your birthday off work
- Free on site parking
- 1 day a year off work to volunteer in the community (you choose when and where)
- Help yourself to our drinks when at one of our sites
- Staff shop with discounts on our products
Apply now if you want a taste of a new career and join Nichols - Where work tastes better. We are committed to building an inclusive workplace where everyone feels valued and supported. We believe diverse teams perform at their best, and we welcome people with different backgrounds, life experiences, perspectives and ways of thinking.
Our standard recruitment process for short-listed candidates typically includes an initial call with our Talent Advisor, followed by a first stage interview via Microsoft Teams and second stage interviews face to face. If you require any reasonable adjustments to be made during the recruitment process please feel free to contact us. Any job offer is subject to an individual’s Right to Work in the UK. Unfortunately, we are unable to sponsor visas.
Category & Insights Manager employer: Nichols plc
Nichols is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a strong emphasis on employee well-being, we offer flexible working arrangements, generous holiday allowances, and unique perks like your birthday off and community volunteering days. Join us in our mission to innovate and delight, while enjoying meaningful growth opportunities in a company that truly values its people.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Insights Manager
✨Tip Number 1
Get to know Nichols and its products inside out! Familiarise yourself with Vimto and the other brands we offer. This way, when you get that interview, you can show off your passion and understanding of our unique portfolio.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the company culture and even lead to referrals, which can really boost your chances.
✨Tip Number 3
Prepare for those interviews by practising common questions related to Category Management and insights analysis. Think about how your previous experience aligns with what we’re looking for, and be ready to share specific examples that highlight your skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Nichols.
We think you need these skills to ace Category & Insights Manager
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for Nichols and its products shine through. We love seeing candidates who are genuinely excited about our brands and can connect with our mission of making life taste better!
Tailor Your Experience:Make sure to highlight your previous Category Management or Analysis experience in a way that aligns with what we’re looking for. Use specific examples that demonstrate your analytical skills and how you've driven insights in past roles.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free from jargon. This will help us understand your qualifications quickly and effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Nichols!
How to prepare for a job interview at Nichols plc
✨Know Your Numbers
As a Category & Insights Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics and insights relevant to the FMCG sector. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Creativity
Nichols values innovative thinking. Prepare examples of how you've approached challenges with creative solutions. Think about times when you identified whitespace opportunities or drove new distribution for products.
✨Understand the Brand
Familiarise yourself with Nichols' brand portfolio, especially Vimto. Understand their market position and recent campaigns. This will help you align your answers with their values and show genuine interest in the company.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Practice articulating your thought process when faced with category analysis or promotional strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
