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- Tasks: Manage PPC campaigns and create strategies for clients across various platforms.
- Company: Join Perfect Search, a diverse and inclusive company focused on online advertising success.
- Benefits: Enjoy a supportive team environment with tools for your success and opportunities for growth.
- Why this job: Gain hands-on experience in digital marketing while working with a fun and collaborative team.
- Qualifications: 1+ years of PPC campaign management experience and strong analytical skills required.
- Other info: Flexible work options and a chance to contribute to internal marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
and the job listing Expires on September 21, 2025
Are you obsessed with the idea of helping clients improve their online advertising performance? Love to grow your hands-on experience helping clients with everything from strategy to implementation and beyond? Ready to join a fun, supportive and collaborative team? Look no further! Perfect Search has all the tools and technology you will need to succeed.
The PPC Analyst will work with our existing PPC team to provide strategic PPC services for our clients. You will manage day-to-day PPC strategy creation and execution for an assignment of PPC campaigns. The ideal candidate should have strong verbal and written communication as everyone in our organization is client-facing. A positive attitude and the desire to go above and beyond for our clients and internal teammates is a must.
The PPC Analyst, Search & Social is responsible for the planning, strategy, and execution of paid search engine marketing and social media advertising campaigns. To achieve success in this role, applicants must have the ability to quickly learn and successfully utilize PPC platforms and tools to analyze, optimize, and communicate data. PPC Analysts will be expected to manage online campaigns for clients across a number of channels including Google, Microsoft Bing, Facebook, LinkedIn, and more.
Perfect Search Media is an equal opportunity employer that celebrates diversity and core values dedicated to providing an inclusive work environment for all.
WHAT YOU’LL DO
- Research, plan, and create ad accounts for clients in a variety of industries
- Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others
- Analyze key metrics, discern key findings, and optimize to drive successful outcomes in accounts
- Advanced data analysis in Microsoft Excel and Google Sheets
- Create concise and impactful ad copy for a variety of clients with or without the help of copywriters
- Serve as point of contact and project manager for clients with regular client facing communication
- Effectively communicate strategy and results to clients. Communicate with clients via email, Slack, and video conferencing.
- Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvements
- Understand client objectives and business goals to identify current client campaign optimization and expansion opportunities
- Keep up-to-date on emerging online marketing strategies, tools, and best practices
- Manage and prioritize several accounts simultaneously
- Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year
- Contribute to company (and occasionally client) blog(s) and internal marketing strategy
WHAT YOU NEED
- 1+ years of experience managing PPC campaigns for multiple clients on search, display, and social media platforms. In-platform experience with Google Ads, Microsoft Ads, Facebook/Instagram Ads, and LinkedIn ads preferred.
- Experience presenting on reporting calls and leading direct communication with clients across Zoom, Google Hangouts, Gmail, and others.
- Highly analytical and strong critical thinking skills
- Ability to generate comprehensive and cohesive marketing strategies
- Ability to think critically and collaborate effectively with others
- The ability to quickly adapt and utilize tools to analyze, optimize, and communicate data
- Data analysis experience
- Microsoft Excel and Google Sheets experience
- Quick learning ability with a strong desire to become an expert in digital marketing
- Strong written and verbal communication skills
- A close eye for detail with the ability to see how pieces fit into the overall picture
- Results-driven work ethic and proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- Ability to work both independently and in a team-oriented environment
- Knowledge of Google products and other digital marketing analytics tools
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Paid Search Analyst – PPC and Social employer: Nichols College
Contact Detail:
Nichols College Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Analyst – PPC and Social
✨Tip Number 1
Familiarise yourself with the specific PPC platforms mentioned in the job description, such as Google Ads and Facebook Ads. Consider taking online courses or certifications to deepen your understanding and demonstrate your commitment to mastering these tools.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics you tracked and the strategies you implemented to improve performance during interviews.
✨Tip Number 3
Practice your communication skills, especially in a client-facing context. Role-play scenarios where you explain complex data insights to clients in a clear and concise manner, as this will be crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and PPC strategies. Follow industry blogs, attend webinars, and engage with online communities to ensure you can bring fresh ideas to the table when discussing potential strategies with the team.
We think you need these skills to ace Paid Search Analyst – PPC and Social
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing PPC campaigns, particularly with platforms like Google Ads and Facebook Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the responsibilities of the Paid Search Analyst role. Mention your ability to communicate effectively with clients and your analytical skills.
Showcase Your Analytical Skills: Provide examples of how you've used data analysis to optimise campaigns in the past. Highlight your proficiency in tools like Microsoft Excel and Google Sheets, as well as any specific results you've achieved.
Prepare for Client Communication: Since the role involves regular client interaction, prepare to discuss your experience in presenting campaign results and strategies. Be ready to showcase your strong verbal and written communication skills.
How to prepare for a job interview at Nichols College
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of PPC platforms like Google Ads and Facebook Ads. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your hands-on experience and understanding of the tools they'll expect you to use.
✨Prepare for Client Communication Scenarios
Since the role involves regular client-facing communication, think about how you would handle various scenarios. Prepare examples of how you've effectively communicated strategies and results to clients in the past. This will show that you're ready to take on the client management aspect of the job.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used data analysis to optimise campaigns. Bring examples of reports or dashboards you've created, and be prepared to explain how you derived insights from the data. This will highlight your analytical mindset, which is crucial for this role.
✨Exhibit a Collaborative Spirit
Perfect Search values teamwork, so be sure to convey your ability to work well with others. Share experiences where you've collaborated with teammates or clients to achieve a common goal. This will help illustrate that you're not just a lone wolf but someone who thrives in a supportive environment.
