At a Glance
- Tasks: Drive brand success through innovative marketing strategies and exciting product launches.
- Company: Join Nichols, the vibrant home of Vimto with a rich heritage since 1908.
- Benefits: Enjoy 25 days holiday, flexible working, and discounts on our delicious products.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
- Why this job: Be part of a fun, dynamic team that values creativity and collaboration.
- Qualifications: Experience in FMCG brand marketing and a passion for food and drink.
The predicted salary is between 37800 - 46200 £ per year.
We're Nichols - the home of Vimto, and there is no other business quite like ours!
We have been making life taste better since 1908.
Every day here is bursting with flavour – from the loved brands we’re proud to share with the world, to the energy, ambition and innovative ideas that fizz through our teams.
As well as our refreshingly different Vimto taste, our varied brand portfolio spans the still, carbonated, post-mix and frozen drinks categories – so you will find us in your local supermarket, pub and leisure outlet.
We also work with the UK’s leading food manufacturers to provide a truly unique range of products that everyone loves.
At the heart of everything is our rich family heritage, an unrelenting ambition to keep innovating, and a true pride in who we are.
This is a place where you can be yourself, speak up, and get stuck in.
We celebrate the wins, cheer each other on and keep things fizzing with positivity.
From leaders who listen to teammates who’ve always got your back, its work that feels as good as it tastes!
We take a refreshingly agile approach to how we work, combining the energy of being together in the office with the flexibility of working from home.
You’ll be office-based three days a week, with core hours designed to help you balance work and home life.
Nichols is where serious fun meets real opportunities – and where work tastes better.
ABOUT THE OPPORTUNITY
As Brand Manager you will be responsible for delivering commercial targets within a specific product portfolio within the Vimto UK Packaged product range.
You will deliver the 1-3 year brand plans for your portfolio through successful project management and launch of NPD, briefing and delivering comms campaigns with our agency partners and engaging with the wider business to ensure our brand plans have maximum impact.
You’ll have a high level of interaction with our advertising agencies, including the briefing and delivery of communications campaigns relating to your portfolio.
The role is also responsible for management of our social media channels via our social agency, including delivery of our social strategy, sign off of monthly content plans, management of social budget and monitoring of channel performance.
THE ROLE WILL INCLUDE
- Contributing to the strategy, development and delivery of our consumer marketing plans, customer marketing plans, customer sell ins and brand activations.
- Working directly with key commercial and category stakeholders, you will ensure the delivery of category leading brand plans, differentiated activations, and the use of insight to drive shopper engagement and conversion within customer environments
- Managing the marketing budget and monthly reporting within your brand portfolio.
- Project management of new product launch projects, including development of critical paths, keeping projects on track and managing risk to ensure products launch on time.
- Building strong relationships with internal and external stakeholders to ensure our brand building integrity is protected whilst delivering plans that inspire customers to support the long term strategic agenda and drive engagement with their consumers/guests.
To make a splash in this role you will bring….
- FMCG Brand marketing experience (preferably Food and Drink)
- Channel experience working in the UK Grocery retail sector
- Evidence of leading and delivering brand strategies and plans
- Experience of working with a stage & gate innovation process and leading cross functional teams to deliver new product development projects from ideation to launch on time and to budget
- Experience of briefing external agencies and assessing creative responses in line with agreed brand positioning/ objectives
- Agency relationship management, including social media agencies, media buyers, ATL creative agencies and consumer marketing
- Demonstrate commercial awareness e. g. Pricing/promotional strategies
- Project management and strong organisational skills
BENEFITS OF WORKING WITH US
- 25 days holiday
- Enhanced Primary Carers leave and sick pay
- Your birthday off work
- Free on site parking
- 1 day a year off work to volunteer in the community (you choose when and where)
- Help yourself to our drinks when at one of our sites
- Staff shop with discounts on our products
We are committed to building an inclusive workplace where everyone feels valued and supported.
We believe diverse teams perform at their best, and we welcome people with different backgrounds, life experiences, perspectives and ways of thinking.
Our standard recruitment process for short-listed candidates typically includes an initial call with our Talent Advisor, followed by a first stage interview via Microsoft Teams and second stage interviews face to face.
If you require any reasonable adjustments to be made during the recruitment process please feel free to contact us.
We understand that many candidates use AI tools to help prepare applications.
You're welcome to use these tools to improve spelling, grammar or structure, but your application must accurately reflect your own skills, experience and achievements.
Any job offer is subject to an individual’s Right to Work in the UK.
Unfortunately, we are unable to sponsor visas.
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Brand Manager in Newton-le-Willows employer: Nichols
At Nichols, we pride ourselves on being a vibrant and innovative employer where creativity and collaboration thrive. As a Brand Manager, you'll enjoy a supportive work culture that values your contributions, offers flexible working arrangements, and provides ample opportunities for professional growth within our dynamic FMCG environment. With benefits like enhanced leave, community volunteering days, and a commitment to inclusivity, Nichols is the perfect place to build a rewarding career while enjoying the unique flavours of our beloved brands.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Newton-le-Willows
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nichols and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nichols are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nichols on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nichols. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Newton-le-Willows
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nichols. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nichols:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nichols’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nichols
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nichols will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nichols, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
