Marketing Specialist in Derry, Londonderry

Nicholl Fuel Oils Group is the largest independent oil distributor in Northern Ireland, operating from multiple offices and depots in various locations. We are looking for a dynamic and driven Marketing Specialist to join our team and strengthen the Nicholl Fuel Oils presence across a range of platforms.

In this role, you will lead our marketing efforts, analysing performance trends, and developing effective strategies to engage customers and support continued business growth. The main responsibilities of this role include (but are not limited to):

• Websites: Internal content creation, copywriting SEO-friendly content, blogs, images etc.; Use Content Management System to update the websites; SEO updates and liaison with web developers regarding website changes; Internal management.
• Data-driven Insights: Regular assessment of the company’s social media strategy, delivering timely reports to senior management providing key insights and recommendations in alignment with the long-term marketing strategy.
• Trend Monitoring: Stay up to date with the latest digital advertising trends, current marketing legislation services and techniques using SEO monitoring.
• Campaign Management: Enhance brand visibility and engagement by monitoring campaign success.
• ROI Measurement: Set measurable goals and timeframes, track performance that demonstrates the impact of our Marketing efforts against Return on Investment (ROI).
• Customer Interaction: Monitor and analyse competitor social media strategies, identifying opportunities for differentiation and innovation.
• Live Events: Communicate with industry professionals and influencers via social media to create a strong network, driving audience participation and engagement e.g., live events.
• Marketing / Sponsorship Events: Plan and coordinate all aspects of marketing / sponsorship events including branding, catering, venue, entertainment and logistics.
• Employee Engagement: Develop and train team members to become brand ambassadors across various social media platforms e.g., LinkedIn.

You will also be involved with:

• Strategic Social Media Development: Devise and execute comprehensive social media strategies aimed at increasing brand awareness and promoting customer engagement.
• Social Media Advertising: Plan, execute and optimize social media advertising campaigns to target specific customer types and maximise customer engagement.
• Content Calendar Management: Maintain a content calendar that aligns with marketing campaigns to ensure a consistent and timely online presence in all areas of the business relevant to the customer and the time of year.
• Compelling Content Creation: Develop our social media platforms, creating meaningful content to attract customers and grow business through brand awareness.

Experience, Skills and Attributes:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven track record in developing and executing successful social media and traditional marketing strategies.
• Proficiency in using Canva or a similar platform.
• Exceptional written and verbal communication skills in English.
• Proficiency in utilising social media management tools and analytics platforms.
• Strong analytical mindset with the ability to interpret data to drive actionable insights.
• Creative thinking and a keen eye for design aesthetics.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Experience in measuring and showcasing ROI for digital marketing campaigns.
• Experience in advertising in B2B and Consumer markets.
• Ability to stay ahead of industry trends and evolving digital technologies.

Location: Head Office, Greysteel

Hours: 37.5 hours paid (42.5 hours worked less unpaid lunch break 1 hour) Monday to Friday 9am to 5.30pm