At a Glance
- Tasks: Drive delegate revenue through consultative sales and build relationships with VIPs.
- Company: Join a dynamic team at Nicholas Howard, a leader in event management.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in the events industry.
- Why this job: Make an impact by curating high-value networking experiences for delegates.
- Qualifications: Experience in B2B sales and strong relationship-building skills required.
The predicted salary is between 29700 - 36300 £ per year.
Nicholas Howard are delighted to be recruiting for a Delegate Sales Representative.
As Delegate Sales Representative, you’ll drive delegate revenue through consultative sales and outbound partnerships, owning relationships with VIPs and senior stakeholders from first conversation to on‑site experience.
You’ll play a key role in curating high‑value audiences, creating meaningful peer‑to‑peer networking, and ensuring every event delivers exceptional value—for our delegates and our partners.
About the Role
As a Delegate Sales Representative you will
- Build and maintain a focused target account list in collaboration with Conference Producers, using Linked In, company research, and industry news.
- Source, qualify, and nurture leads through the sales funnel, ensuring accurate Salesforce CRM upkeep.
- Re-engage past delegates and speaker contacts to drive repeat attendance.
- Develop and execute a VIP acquisition and nurturing plan aligned with event milestones, supported by the Sector Head and Head of Delegate Sales.
- Send personalized invitations, manage RSVPs, and ensure high-value onsite engagement and networking.
- Maintain ongoing relationships with VIPs and industry groups to enhance delegate experience and retention.
- Collaborate with marketing and commercial teams to identify attendee growth areas and optimize outbound focus based on booking patterns.
- Provide insights into industry challenges and investment trends to support onsite sponsor introductions and strategic networking.
- Manage face-to-face VIP engagement during events, ensuring meaningful interactions with sponsors and other stakeholders.
- Follow through on nurture processes to secure attendance and post-event relationship continuity.
About You
You will likely have
- Previous outbound B2B sales experience in an events environment.
- Proven track record of engaging with C-level executives and senior decision makers.
- Partnership development experience with focus on relationship building and lead conversion.
- Outbound prospecting expertise across multiple channels (Linked In, email, phone, referrals).
- Lead qualification and nurturing capabilities.
- Pipeline management and revenue forecasting.
- Cross-functional collaboration abilities (working with marketing, sales teams, content teams).
- Event industry experience preferred, with understanding of delegate/attendee acquisition.
- CRM and data management experience preferred (specifically Salesforce).
- Should you wish to be considered for this position, please apply below
Delegate Sales Representative in London employer: Nicholas Howard Ltd
As a leading Global Pharmaceutical client, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our remote working model allows for flexibility while engaging in meaningful projects that impact global health, making this an excellent opportunity for those looking to make a difference in the procurement field.
