Head of Marketing & Growth

We're looking for an experienced, commercially minded and collaborative marketing leader to help our client transform how they approach marketing, reach new audiences and grow their impact.

Our client is a charity committed to improving mathematics education.

They're reshaping their marketing function, and this is an exciting opportunity for someone who wants to build something, bring fresh thinking and make a real difference.

You will lead their marketing function, working alongside their communications team, with a clear focus on understanding their audiences, creating demand and growing their reach and engagement.

This is about much more than delivering great marketing campaigns.

They want someone who can lead a talented team, develop new ways of working across the organisation and ensure that marketing expertise helps shape their decisions and ambitions from the outset.

Who are they looking for?

An experienced marketer

You will bring broad marketing expertise and strong commercial instincts.

You understand how to grow audiences, develop markets, build demand and get products and services in front of the right people.

You're equally comfortable thinking strategically and getting into the detail when needed.

An excellent leader and people manager

You get the best out of people and take genuine satisfaction in helping others succeed.

You'll enjoy bringing together a newly shaped team, building confidence, developing talent and creating a positive, supportive culture where people feel trusted and empowered to do their best work.

You're a team player who values different perspectives and knows that the best results come from working together.

You know how to influence people and make change happen

You bring the professional credibility and confidence to challenge established thinking, but you do this by building relationships, listening and bringing people with you.

You'll enjoy working with colleagues across the organisation to strengthen planning, improve ways of working and establish marketing as a valued professional function.

You have a genuine appetite for growth

You'll spot opportunities to reach new audiences, strengthen propositions and grow income and engagement, while recognisising that resources aren't unlimited.

You're creative, resourceful and commercially astute, interested in finding smarter ways to stimulate demand.

You're curious and forward-thinking

You're excited by the opportunities that technology, digital tools and AI can bring, but you also understand the importance of using them responsibly and ethically.

You're comfortable experimenting, learning and adapting, always looking for ways to make things better.

We're looking for someone who brings energy, initiative and ambition for what the team and organisation can achieve, and who is genuinely excited about putting their marketing expertise to work for a purpose-led organisation.

Main duties and responsibilities -

• Marketing strategy and leadership
• Set and lead marketing strategy and plans around priorities and growth objectives.
• Create a high-performing function with clear priorities, accountability and measures of success.
• Advise and challenge senior colleagues on markets, audiences, investment and growth using evidence and professional judgement.
• Use data, insight and testing to improve marketing effectiveness
• Audience growth, recruitment and customer journeys
• Grow and diversify audiences, improving recruitment and conversion beyond those the team already reach.
• Develop approaches to moving customers through the marketing funnel.
• Use segmentation, CRM and campaign data to create more relevant customer journeys.
• Commercial growth and product marketing
• Lead marketing's contribution to commercial growth, ensuring propositions reflect customer need and market opportunity.
• Use market sizing, customer research and competitor insight to shape propositions and pricing.
• Lead go-to-market decisions, using evidence to decide where to grow, adapt or stop.
• Work with the Head of Fundraising and Business Development where commercial and partnership opportunities overlap.
• Digital marketing, CRM and performance
• Set direction across digital marketing, CRM and automation, search, paid media and analytics, making effective use of technology and AI.
• Ensure customer and performance data are used to improve journeys and results.
• Marketing planning and campaigns
• Align annual and termly marketing plans and resources to priority programmes, products and audiences.
• Keep the marketing mix under review and introduce better approaches where needed.
• People and team management
• Lead and develop the team, building capability and creating space for specialists to thrive.
• Commission external expertise where it adds capability or capacity.
• Build strong cross-organisation relationships so marketing is involved early and supports shared priorities.

If this sounds like you, we would love to hear from you, even if you don't meet all of the criteria.

Although prior experience working in charity or not for profit could be beneficial, it is not essential, and a variety of experiences is always a plus!

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