German Speaking Sales and Marketing Manager

Our client is a fast-growing, award-winning technology company, looking for an experienced Sales & Marketing Manager to take their established DACH business to the next level. This is a senior role for someone who deeply understands the DACH market, has a strong marketing foundation, and can combine strategy with hands-on execution.

You will own regional performance across marketing, sales, and account development, while building and leading a local team over time. You will act as the regional authority on go-to-market strategy, customer behaviour, and cultural nuance, working closely with global Marketing and Sales teams.

This role suits someone who is passionate about marketing research, data-led decision making, and sales activation, and who is comfortable operating even when traditional tracking and attribution are imperfect.

• Define and own the marketing and sales strategy for the DACH region, aligned with global objectives but tailored to local realities.
• Act as the senior regional lead, setting priorities, targets, and execution plans across marketing, sales, and account management.
• Build, manage, and develop a regional team over time, including hiring, coaching, and performance management.
• Represent the DACH market internally, clearly articulating opportunities, risks, and investment needs.
• Lead market research initiatives to continuously deepen understanding of DACH customer segments, buyer behaviour, and competitive landscape.
• Translate insights into clear positioning, messaging, and campaign strategies.
• Localise and optimise all marketing touchpoints, including website content, email campaigns, paid media, video, and offline materials.
• Work closely with the global Marketing team to adapt and scale campaigns for the DACH region.
• Develop robust approaches to performance measurement and decision making, even in constrained tracking environments.
• Drive revenue growth across eCommerce and other regional sales channels.
• Personally manage and grow key accounts and strategic partners.
• Develop sales activation strategies that connect marketing activity directly to commercial outcomes.
• Monitor and optimise the full customer journey, from first touch through to repeat purchase and advocacy.
• Build and maintain strong relationships with ambassadors, industry partners, influencers, and trade organisations.
• Identify and lead our client's presence at key DACH trade shows, exhibitions, and industry events.
• Plan regional content, events, and travel in a structured, commercially focused way.
• Deliver clear, compelling presentations to partners, distributors, and internal stakeholders on market strategy and performance.
• Lead DACH go-to-market planning for new hardware and software product launches.
• Ensure messaging, positioning, pricing, and channel strategy are optimised for local audiences.
• Coordinate launch activity across marketing, sales, customer support, and partners.
• Gather and feedback structured market insights to Product and Leadership teams post-launch.
• Own regional reporting across marketing performance, sales results, pipeline health, and customer insights.
• Develop clear, actionable reports that inform decision making at both regional and global level.
• Track competitor activity, pricing, positioning, and product developments.

• Extensive experience in senior marketing and sales roles, ideally within the DACH region.
• Strong marketing background, including marketing research, campaign strategy, and sales activation.
• Proven experience growing revenue in an established market.
• Demonstrated ability to lead, build, and scale teams.
• Deep understanding of DACH cultural, commercial, and business norms.
• Fluent German with excellent written and spoken English.
• Highly analytical mindset, comfortable working with imperfect data and drawing clear conclusions.
• Strong presentation and stakeholder communication skills.

• Experience in hardware, SaaS, tools, construction, landscaping, or adjacent industries.
• Hands-on experience with eCommerce platforms, CRM systems, and marketing automation tools.
• Strong understanding of SEO, PPC, CRO, and paid social, including operating in privacy-restricted environments.
• Experience launching products into European markets.
• Additional European language skills.

• The opportunity to work in a dynamic, innovative environment.
• Hybrid working arrangements.
• A benefits package including: Pension; Comprehensive healthcare through AXA; 24/7 On-line GP support.
• A share scheme.
• 25 Days Annual Holiday, plus 8 Public Bank Holidays.
• Enhanced paternal leave.
• A supportive team culture with regular team events and professional development opportunities.
• Discount schemes including software services discounts.
• Free car parking on-site.

We are dedicated to fostering a diverse and inclusive community. In line with our Diversity and Inclusion policy, we welcome applications from all qualified individuals, regardless of age, gender, ethnicity, sexual orientation, or disability. As a Disability Confident Employer, and part of the Nicholas Associates Group, we are committed to supporting candidates with disabilities, and we're happy to discuss flexible working options.

We are committed to protecting the privacy of all our candidates and clients. If you choose to apply, your information will be processed in accordance with the Nicholas Associates Group of companies.