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- Tasks: Lead marketing and sales strategy for the DACH region, driving growth and team development.
- Company: Fast-growing, award-winning tech company with a dynamic culture.
- Benefits: Hybrid working, comprehensive healthcare, pension, and professional development opportunities.
- Why this job: Join a passionate team and make a real impact in a thriving market.
- Qualifications: Fluent German, strong marketing background, and experience in senior roles.
- Other info: Diverse and inclusive workplace with flexible working options.
The predicted salary is between 34000 - 45000 £ per year.
Job Location: Warwick, Warwickshire
Job Type: Permanent
Posted on: 5th Feb 2026
Job Reference: JN -022026-64294_1770298516
Salary: £40,000 - £45,000 per annum, depending on experience
Contract: Full-Time
Location: Warwick - hybrid working, 2-3 days per week in the office
Our client is a fast-growing, award-winning technology company, looking for an experienced Sales & Marketing Manager to take their established DACH business to the next level. This is a senior role for someone who deeply understands the DACH market, has a strong marketing foundation, and can combine strategy with hands-on execution.
You will own regional performance across marketing, sales, and account development, while building and leading a local team over time. You will act as the regional authority on go-to-market strategy, customer behaviour, and cultural nuance, working closely with global Marketing and Sales teams.
This role suits someone who is passionate about marketing research, data-led decision making, and sales activation, and who is comfortable operating even when traditional tracking and attribution are imperfect.
Key Responsibilities- Regional Strategy & Leadership
- Define and own the marketing and sales strategy for the DACH region, aligned with global objectives but tailored to local realities
- Act as the senior regional lead, setting priorities, targets, and execution plans across marketing, sales, and account management
- Build, manage, and develop a regional team over time, including hiring, coaching, and performance management
- Represent the DACH market internally, clearly articulating opportunities, risks, and investment needs.
- Marketing Strategy, Research & Execution
- Lead market research initiatives to continuously deepen understanding of DACH customer segments, buyer behaviour, and competitive landscape
- Translate insights into clear positioning, messaging, and campaign strategies
- Localise and optimise all marketing touchpoints, including website content, email campaigns, paid media, video, and offline materials
- Work closely with the global Marketing team to adapt and scale campaigns for the DACH region
- Develop robust approaches to performance measurement and decision making, even in constrained tracking environments, for example where platforms such as Meta provide limited visibility.
- Drive revenue growth across eCommerce and other regional sales channels
- Personally manage and grow key accounts and strategic partners
- Develop sales activation strategies that connect marketing activity directly to commercial outcomes
- Monitor and optimise the full customer journey, from first touch through to repeat purchase and advocacy.
- Partnerships, Events & Market Presence
- Build and maintain strong relationships with ambassadors, industry partners, influencers, and trade organisations
- Identify and lead our client's presence at key DACH trade shows, exhibitions, and industry events
- Plan regional content, events, and travel in a structured, commercially focused way
- Deliver clear, compelling presentations to partners, distributors, and internal stakeholders on market strategy and performance.
- Product Launches (Hardware & Software)
- Lead DACH go-to-market planning for new hardware and software product launches
- Ensure messaging, positioning, pricing, and channel strategy are optimised for local audiences
- Coordinate launch activity across marketing, sales, customer support, and partners
- Gather and feedback structured market insights to Product and Leadership teams post-launch.
- Reporting & Analysis
- Own regional reporting across marketing performance, sales results, pipeline health, and customer insights
- Develop clear, actionable reports that inform decision making at both regional and global level
- Track competitor activity, pricing, positioning, and product developments
Extensive experience in senior marketing and sales roles, ideally within the DACH region
Strong marketing background, including marketing research, campaign strategy, and sales activation
Proven experience growing revenue in an established market
Demonstrated ability to lead, build, and scale teams
Deep understanding of DACH cultural, commercial, and business norms
Fluent German with excellent written and spoken English
Highly analytical mindset, comfortable working with imperfect data and drawing clear conclusions
Strong presentation and stakeholder communication skills.
Experience in hardware, SaaS, tools, construction, landscaping, or adjacent industries
Hands-on experience with eCommerce platforms, CRM systems, and marketing automation tools
Strong understanding of SEO, PPC, CRO, and paid social, including operating in privacy-restricted environments
Experience launching products into European markets
Why Join Us?- The opportunity to work in a dynamic, innovative environment.
- Hybrid working arrangements.
- A benefits package including: Pension; Comprehensive healthcare through AXA; 24/7 On-line GP support; Enhanced paternal leave
- A supportive team culture with regular team events and professional development opportunities
- Discount schemes including software services discounts
- Free car parking on-site
We are dedicated to fostering a diverse and inclusive community. In line with our Diversity and Inclusion policy, we welcome applications from all qualified individuals, regardless of age, gender, ethnicity, sexual orientation, or disability. As a Disability Confident Employer, and part of the Nicholas Associates Group, we are committed to supporting candidates with disabilities, and we're happy to discuss flexible working options.
We are committed to protecting the privacy of all our candidates and clients. If you choose to apply, your information will be processed in accordance with the Nicholas Associates Group of companies Privacy Notice.
For more information on this vacancy please contact us on 07856 919293.
German Speaking Sales and Marketing Manager in Warwick employer: Nicholas Associates Group
Contact Detail:
Nicholas Associates Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land German Speaking Sales and Marketing Manager in Warwick
✨Tip Number 1
Network like a pro! Get out there and connect with people in the DACH market. Attend industry events, trade shows, and local meetups to make those valuable connections that could lead to your next opportunity.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or industry peers, share your insights on market trends and customer behaviour. This will position you as a knowledgeable candidate who understands the DACH landscape.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and their approach to marketing in the DACH region. Tailor your responses to highlight how your experience aligns with their goals and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace German Speaking Sales and Marketing Manager in Warwick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of German Speaking Sales and Marketing Manager. Highlight your experience in the DACH market and any relevant achievements that showcase your marketing and sales skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our needs. Don’t forget to mention your fluency in German and English!
Showcase Your Analytical Skills: Since we value data-led decision making, be sure to include examples of how you've used analytics to drive marketing strategies or sales growth in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Nicholas Associates Group
✨Know Your DACH Market
Make sure you brush up on the latest trends and insights in the DACH market. Understand customer behaviour, cultural nuances, and competitive landscapes. This knowledge will not only impress your interviewers but also show that you're ready to hit the ground running.
✨Showcase Your Marketing Savvy
Prepare to discuss your experience with marketing research, campaign strategies, and sales activation. Bring examples of how you've successfully driven revenue growth in previous roles. This is your chance to demonstrate your hands-on execution skills alongside strategic thinking.
✨Be Ready for Data Discussions
Since this role requires a strong analytical mindset, be prepared to talk about how you've used data to inform decision-making. Share specific instances where you've navigated imperfect data to achieve results. This will highlight your problem-solving abilities and adaptability.
✨Practice Your Presentation Skills
As you'll need to deliver compelling presentations to various stakeholders, practice articulating your ideas clearly and confidently. Consider doing mock presentations to friends or family. This will help you feel more comfortable and polished during the actual interview.
