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For Companies At a Glance
- Tasks: Drive digital strategy, lead generation, and create engaging content for B2B marketing.
- Company: Join BIL Group, a leading manufacturer in the castors and material handling sector.
- Benefits: Competitive salary, 25 days holiday, remote work options, and professional development.
- Why this job: Make a real impact on the growth of the UK's largest castor and wheel group.
- Qualifications: Proven B2B marketing experience and proficiency with marketing tools.
- Other info: Exciting growth opportunities in a supportive, collaborative environment.
The predicted salary is between 30000 - 40000 £ per year.
Are you a confident and creative B2B marketer ready to take ownership of digital strategy, lead generation and content creation? Wiltshire-based BIL Group is looking for a hands-on Marketing Specialist to join their ambitious team in Calne. If you thrive on turning strategic goals into action, love crafting targeted campaigns, and want to directly influence commercial success in a high-growth business, this could be exactly the role you’ve been waiting for.
The Package
- Salary: £35,000 to £40,000 per annum depending on experience
- Full-time, office-based role in Calne, Wiltshire
- Work from home one day per week (following successful probation)
- 25 days holiday plus bank holidays
- Pension scheme
- Free on-site parking
- Professional development opportunities in a rapidly expanding group
The Role
As the Marketing Specialist, you’ll be responsible for delivering creative, commercially focused marketing across digital and offline channels. From driving SEO and managing agency relationships, to crafting compelling case studies and running data-driven email campaigns, this is a varied and impactful role where no two days will look the same.
Reporting to the Head of Sales and working closely with the leadership team, you’ll collaborate across departments to support sales performance, increase brand visibility, and ensure all messaging is aligned and engaging. This is a great opportunity for someone ready to take ownership and bring new ideas to the table in a supportive, product-driven environment.
Key Responsibilities
- Drive digital performance: Manage and optimise website content, SEO strategy, email marketing and social media to increase traffic and conversions
- Generate quality leads: Plan and execute targeted lead generation campaigns that align with commercial objectives and deliver measurable ROI
- Create compelling content: Develop marketing materials including case studies, product comparisons, sales collateral and thought leadership content
- Manage agency partnerships: Collaborate with external agencies to deliver paid media campaigns and creative support that amplifies brand reach
- Deliver data-driven insights: Analyse campaign performance and digital analytics using tools such as Google Analytics to continuously improve results
- Enhance brand presence: Support trade shows and industry events with strategic campaign planning and engaging content creation
About You
You’re an experienced B2B marketing professional who combines creative flair with commercial acumen. You’ll bring:
- Proven B2B marketing experience, ideally in a lead generation or product-based manufacturing/industrial setting
- Technical proficiency with marketing tools including MailChimp, Canva and Adobe InDesign
- Exceptional written communication skills and the ability to craft compelling, conversion-focused content
- Independent working style with confidence managing multiple campaigns and agency relationships simultaneously
- Analytical mindset using Google Analytics and reporting tools to measure performance and optimise future activity
- Organisational excellence with a proactive approach and passion for delivering measurable marketing results
Why Join BIL Group?
- Real impact: Your work will directly influence the growth of the UK’s largest castor and wheel group
- Autonomy and ownership: Take the lead on marketing strategy and make it your own
- Growth opportunity: Be part of an exciting buy-and-build journey with further acquisitions planned
- Supportive environment: Work closely with leadership in a collaborative, product-driven culture
- Career development: Grow your skills and career as the business expands
How to Apply
Ready to make your mark in a business that’s going places? We’d love to hear from you. Apply today or contact Niche Recruitment for more information about this exclusive opportunity. Interviews are taking place in January - don’t miss out on this exciting opportunity to join a market-leading business at a pivotal moment in its growth story.
Marketing Specialist employer: Niche Recruitment Ltd
Contact Detail:
Niche Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local marketing events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best marketing campaigns, content pieces, and any data-driven results you've achieved. This is your chance to shine and demonstrate how you can drive digital performance for BIL Group.
✨Tip Number 3
Prepare for interviews by researching BIL Group thoroughly. Understand their products, recent acquisitions, and marketing strategies. Tailor your responses to show how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t just apply through job boards; head over to our website and submit your application there. It shows initiative and gives you a better chance of standing out. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Show Your Creative Side: As a Marketing Specialist, creativity is key! Make sure your application reflects your unique style and ideas. Use engaging language and showcase any innovative campaigns you've worked on.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your B2B marketing experience and how it aligns with the role at BIL Group. We want to see how you can drive digital strategy and lead generation!
Highlight Your Analytical Skills: Since you'll be analysing campaign performance, mention any tools you're familiar with, like Google Analytics. Show us how you've used data to improve results in past roles – we love a numbers-driven marketer!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands and stands out from the crowd!
How to prepare for a job interview at Niche Recruitment Ltd
✨Know Your Stuff
Before the interview, dive deep into BIL Group's background and their recent acquisition of Varley Castors. Understanding their market position and growth strategy will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led, especially those that involved digital strategies or lead generation. Be ready to discuss how you crafted compelling content and the results it achieved, as this aligns perfectly with what they're looking for.
✨Be Data-Driven
Since the role involves analysing campaign performance, brush up on your experience with tools like Google Analytics. Be prepared to discuss how you've used data to inform your marketing decisions and improve outcomes in previous roles.
✨Ask Insightful Questions
Prepare thoughtful questions about BIL Group's future marketing initiatives and how they measure success. This not only shows your interest but also gives you a chance to demonstrate your analytical mindset and strategic thinking.
